Brandlucent

At Turbulent, our mission is to help businesses unlock the potential of their audiences. We devise smart strategies and shape tech to deliver audience igniting products that transform ideas into improbable impact. I am the Principal HR Advisor for the company and my role consists in making sure the company culture, policies, beliefs translate into a thriving work environment for the talents we hire!

For years we had been struggling to convey our identity and the work we do for our clients in a comprehensive way. With help of Brandlucent, we were finally able to put words and definitions that actually defined our unique way of doing things.

Make ourselves knows to potential future employees Make ourselves known and understood by future clients

Brandlucent was recommended to us via contacts our VP Marketing had.

Brandlucent animated workshops in order for us to define our needs and convey our true identity Brandlucent worked alongside us for our new website, produced content, hiring guides, guidelines, gave support and insight on how to deploy our new branding (including how to promote ourselves, write our job postings, use the proper language of the new branding) We also had assistance to build proper social media guidelines and coaching for our employee in charge

We worked with Karen for all the initiatives stated above. On our end, we had the 3 partners involved and an internal team to design & build the website I worked with Karen for everything related to employer brand

The website was successfully launched and we can confirm our future clients have a much better understanding of what we do, translating into more lead for the sales team We won a prize for the website design, confirming it attracted attention and more qualified applicants We have a language that is accurate to define ourselves, explain who we are, share our true identity Employees are proud of this new branding and adopted it from the beginning

Highly effective. Karen is very dynamic in meetings, setting up the next action items and conducting thorough follow-ups

Their effectiveness, the knowledge they bring, and the quality of their guidance were simply impressive.

Not that I can think of!

I am the CEO of a web development company headquartered in Montreal. Our company has about 25 employees and we build enterprise grade Ecommerce and CMS and websites to clients all over the world. I oversee all facets of the business.

We were at a point where we needed to take time to reflect on our business strategy and focus our offer to become more specialized and clear in our messaging and services. We hired Brandlucent to do brand strategy and identity workshops.

We wanted to reflect on what added value we could give to our clients and how to focus our offer to be in line with what we are passionate about. We also aimed for a clear and consistent messaging as well as spruce up our brand logo to be recognizable.

We strongly believe in word to mouth experience to select our partners and Brandlucent was suggested by another partner we trust. On top of that, Brandlucent had a great deal of experience in our domain which made it an even easier choice.

We had a series of brand strategy and identity workshops with all the partners at the firm. Brandlucent's process was really well defined and helped us ask the right questions to take educated decisions on what we really wanted to do to evolve our company to the next level. From these workshops a clear plan and roadmap was devised to help us get to where we wanted.

We worked closely with the founders of the company who were very knowledgeable about the process and our domain.

Since we completed the project, our messaging and offer has become much clearer and easy to explain to our clients. We are now also much more focused which helps with our company structure and hiring strategies. Everyone, internally and externally, loved our new logo and brand identity as it really captured the way we are and how we like to work. It also solidified our message internally on the direction we wanted to take the company.

They were very easy to communicate with, always ready to organize their schedule to make it work for all the partners and be dedicated to the tasks. Delivering consistently on the agreed time-frame and budgets.

We were blown away by the knowledge and process that Brandlucent had in our industry. The way they were able to challenge us to reflect on our current state and future objectives and especially how to make the transformation.

We don't have anything else to say than keep up the good work.

We are an digital innovation company focused on helping forward thinking companies achieve more through the use of cloud technologies. I am the co-founder and CEO of the company.

Our company was challenged to step outside of viewing ourselves and of our clients viewing us as just another IT Services firm. We knew we were more than that, so we embarked on a rebranding exercise with the help of Brandlucent.

To put into words how we were different than our competition and translate into meaningful language for our current and future clients.

We evaluated three vendors, who all came highly recommended by our colleagues. We ultimately selected Brandlucent because of their approach and the established framework that they had to walk us through. We felt that this framework was going to be able to move us through the rebranding process in a compressed timeline, yet provide a meaningful result. We weren't disappointed.

Brandlucent first did a workshop with our management team and interviewed our staff to learn about who we were in our own words. Then this information was taken away and within a couple of weeks presented back to us what Brandlucent thought made us tick. It resonated extremely well. We then engaged them further to build out our brand identity, which was also a successful engagement.

We primarily worked with one of Brandlucent's principles, but throughout the engagements we did receive output from other people on her team. It was nice having one key point person to work with because we got consistency on that.

Before the rebranding, we saw ourselves as an IT Services firm and afterwards we realized how much more than that we are. We are a digital innovation company that happens to use technology to achieve business results for our clients. Unfortunately due to timing and COVID-19, we have been unable to launch our new brand and messaging, but we are keen to get it into the public in the near future.

Extremely

The professionalism and speed at which their team could work impressed us. Quality was at the highest level, even though they worked so quickly.

None.

I am a marketing director at IT firm, We help large companies leverage the power of their network. Our suite of digital presence products helps companies improve their representatives’ productivity, facilitate digital growth, and propel their brand. Through our personalized success program we guide our clients and their representatives to skill up, scale up and reach their full potential

Our messaging has grown quite organically. This lead to inconsistencies in terms of our tone, direction and purpose. To help employees and clients spread the brand messaging we needed to get clear on what the messaging is and what the brand represents.

As the company has grown we are beginning to see new opportunities to expand our offerings to other industries. Our brand, therefore, needed to slightly move away from our current target industry-specific messaging and start looking towards new areas for growth.

We knew things had to evolve for us but we didn't know where to start. Brandlucent approach us first, they thought we were a good fit for there service and we decided to meet with them. After a one hour conversation, we knew that there offering was exactly aligned with our needs and vision. We took some time to talk to other agencies but none came close in terms of the clear offering and value proposition.

The scope was to help us create 5 books, relating our history, our vision/mission, our brand in detail, an employee guidebook and a plan of action to implement it with our team in house.

We worked mostly with Karen. Her team was there to give us support and to create the final version of the book. The communication was excellent throughout the project!

We are still in the process of implementing the content of the books throughout our marketing campaigns. As for now results we saw was a clear speed increase in our production pipeline, higher quality presentation and a much more aligned vision inhouse.

Excellent. Brandlucent is a high-end marketing provider that's for sure. From a to z they delivered beyond our expectations. Throughout the project, they were super open to feedback and make corrections promptly adding more value as they did.

How organized and professional was the whole process. Working with marketing agencies can lead to a lot of waste (money, time and effort). With Brandlucent everything was clear from the start and they walk their talk. (the budget was respected, the timeline was respected and the scope was respected)

The one thing that ticked us a bit is that in an ideal world we would of preferred to start the process in french since we find that writing punch line in french is a much harder sport than English. But again, I think Karen kept that in mind throughout the process and the quality is there so we are happy.

I am the VP of Digital Services for BlueSilverShift. We are a Digital Innovation company that specializes in IoT, AI, and Big Data solutions built on the Azure Cloud platform. We work with medium enterprises in Canada and the United states to help drive their digital performance.

Brandlucent was engaged to help with a complete brand overhaul. Everything from our core values, ideal customer profile, buyer personas, to our value proposition, mission, vision and overall branding was in scope.

The goals were to create a distinctive brand that aligned with our new direction, passion, target market, and new business model.

We engaged several similar firms, listened to a couple of pitches, and researched the general offering and investment from the industry. When we found Brandlucent their offering, previous work, and vision for our future brand was the most compelling. It was an easy choice.

The work was very methodical and process driven. It began with a 2 day workshop, and progressed into shorter followup sessions as the branding project progressed. Karen did an amazing job of keeping all the stakeholders on track while also allowing for creativity and flow.

Our stakeholders worked directly with Karen, a Brandlucent executive. Karen managed her internal team and was the point person in all interactions.

The resulting rebranding was very well received by all BlueSilverShift stakeholders without exception. The brand, vision, core values, and tone resonated with all of the employees as well.

Karen managed the entire engagement perfectly. Engaging in person and remotely was well executed. Brandlucent was very approachable and responsive.

Brandlucent's deep understanding of who we are as a company and as people, and who we are striving to become. That piece is essential when building a brand, and Karen nailed it.

Creating a collaboration and document storage space might have been useful - IE MS Teams or Google Drive etc.