Brafton

I am the Founder of Sonia Mooney Signature Solutions

HR Transformation - I help organisations simplify complexity, optimise HR processes & tech and build exceptional employee experiences, creating lasting business impact.

Marketing

Experts & understood what I wanted to achieve

2-5 Employees

Website

My online presence has completely transformed through my website plus creation of my Google Business page and Citations.

Everything was delivered on time. I felt understood and supported and had the expertise I really needed but didn't have myself.

Virtual Meeting

Everything was tailored to me and what I needed. I've also gained so much insight and knowledge which I can use myself going forward. I'm continuing to work with Brafton to take my brand and my business to the next level.

Noting to add here.

I am the Marketing & Communications Manager

We are an end-to-end property investment consultancy that help everyday people achieve wealth through building expansive property portfolios.

Online Search

2-5 Employees

Brafton delivered a comprehensive suite of graphic design materials for the relaunch of our word-of-mouth program, ensuring all assets aligned perfectly with our branding and objectives. The project included:

Yet to be implemented

Excellent - they delivered assets well ahead of the deadline, and they were very responsive, organized, detailed, and accommodating.

The level of care and consideration that goes into building each asset

None at all

I am the Senior Website Specialist of Marsh McLennan Agency

Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement & wealth, and private client insurance solutions to organizations and individuals seeking limitless possibilities.

Referral

Approved vendor of parent company

6-10 Employees

Improve organic performance of key landing pages by using different SEO and content tactics to create a custom strategy for each page. the deliverables were landing page reoptimizations, blog creation and optimizations, conversion tracking set-up, backlinks, sponsored posts, internal link recommendations, and video/graphic creation.

Increased organic traffic, conversions, engagement rate, and keyword rankings.

We had a project manager assigned to us for each project within our broader scope, items were delivered on time or if a deadline needed to be adjusted it was communicated ahead of time. Response time was usually within 24 business hours, and they would follow up with us if we were taking too long to respond. Overall, Brafton is very prompt and clear in their communication of project updates and deliverables. We are a very large company and they were great with communication by recognizing that they need to be the main drivers of ongoing communication.

Promptness of responses, organization of projects and deliverables, integration within our own project management platform, clear/consistent communication, receptive to feedback, willingness to adjust to our internal project processess, and direct line of communication to leadership if we needed to provide additional feedback or were having an issue.

Clearer explanation of why a aspect of a strategy is important and needed to meet our goals for colleagues who don't have experience in digital marketing channels and the best practices that fall within each.

I’m a marketing partner at Transparity.

We needed copywriting services. I wanted specific assets to help nurture campaigns and soft conversions on the website.

Brafton provides copywriting services for our company. The team is responsible for creating blogs, white papers, e-books, emails, and some advertising. We’ve worked with them on 29 different projects.

We mainly work with an account manager, a project manager, and a writing manager.

I was signed up for Brafton's newsletter for about a year. I read many of their blogs and thought they were good, so I approached them.

We’ve spent about £40,000.

We started working together in the summer of 2022, and the engagement is ongoing.

Brafton's copywriting has been great. One of the white papers delivered had 4,000 downloads in one email campaign, which was a very high result. Brafton meets our copywriting objectives, but they don't manage the marketing aspect.

Brafton delivers the work on time and within budget. We use their custom platform to track the project's progress, and we communicate via email and Google Meet.

Natalie is a great project manager. We’ve had multiple projects going on at once with different members of Brafton's team and our team. Natalie keeps things going and ensures the deliverables are on time. If something is delayed, it’s clear why. She’s excellent at nudging.

There are almost too many teammates on our calls. It would be easier if one person managed the kickoff. Although it's minor, Brafton is trying to ensure everyone is on the same page, which isn't bad. We haven't seen great results from the advertising, but I don’t blame the team. The outcomes haven't met our marketing objectives.

I suggest working with the writer you like. If a teammate doesn't meet your style or technical needs, Brafton is very helpful. Don't think that could be the end because Brafton has a big team. Additionally, I recommend using their project management platform; it’s good and saves you from writing emails. You can view everything there, including the project's catalog, team, dates, and progress.

I am the Global Lead SEO Content Writer of (a/an) Consumer Products

Offering world-leading visual solutions for education, business, and entertainment.

Online Search

Other

Brafton demonstrated exceptional project management skills, which were clearly evident in their world-class email communication and highly effective virtual meetings. Their ability to consistently deliver all assets and products on time, and often even ahead of schedule, was truly impressive. In addition, their responsiveness to feedback and ability to quickly make revisions, often within just a few days, was a testament to their dedication to delivering high-quality work.

We were most impressed by the production of high-quality visuals and illustrations that accurately represented even the most detailed and challenging briefs. The client platform was also well-designed and user-friendly making it easy to communicate feedback and approve projects.

With regard to content writing, although we were always satisfied with the final result, we often noticed that there was still considerable editing that was required after the first drafts were handed over. I would perhaps suggest greater alignment prior to the first draft to mitigate the workload of later rounds of revisions.