Bob's Your Uncle

I am the Managing Director of a food & beverage company

Cookie Dough Snacks

Referral

6-10 Employees

10 year relationship with the group over multiple CPG/FMCG brands. Major advertising campaigns, smaller one off communication projects

Grew the brand double digits in spite of being massively outspent by a large multinational

On time-on budget - always!

They were hands-on and exceptionally creative and collaborative.

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I am a department director at Good Goddess

We manufacture and market a range of beauty food products and services for women, through both direct to consumer and through our own retail cafe and studio.

Referral

2-5 Employees

Bob’s Your Uncle led the end-to-end brand repositioning and go-to-market strategy for Good Goddess. Work included brand strategy, positioning, and messaging; creation of a new visual identity system; website strategy and design; packaging design across a growing product portfolio; and creative direction for the flagship café experience.

Flagship café opened on schedule, aligned with brand launch milestones and go-to-market plan.

Bob’s Your Uncle demonstrated exceptional project management throughout the engagement. Deliverables were consistently met on time, often ahead of schedule, despite a complex scope spanning brand strategy, product packaging, digital, and physical retail.

What stood out most was Bob’s Your Uncle’s ability to connect strategy, creativity, and commercial reality into a single, cohesive vision. They don’t just make brands look better — they make them work.

At this stage, there aren’t any meaningful areas for improvement. Bob’s Your Uncle delivered exactly what we needed, when we needed it, and often anticipated challenges before we even raised them.

I am the Vice President, Culture and Communications of Kindera™ Living

We are the proud operator of twelve (12) Long Term Care Homes and Thirteen (13) Retirement Communities across Ontario.

2-5 Employees

The scope of work was a complete rebrand of one of our groups, and a new brand identity for another.

After our first meeting, Bob's Your Uncle created a work back plan that clearly identified milestones and target dates. As needed these dates were met or changed if needed.

Our deliverables were definitely completed on time. They were incredibly responsive- Bob, Cora, Kathryn and our project manager consultant Pam, were never more than a phone call away. It was a professional, and friendly working relationship.

Bob's Your Uncle had a hands-on approach and aligned perfectly with our needs. They took the time to get to know us, our organization and our people. Listened to our wants and offered advice based on their knowledge and experience.

For our project, I cannot look back and say there was anything lacking.

I am the Public Engagement & Digital Strategy Manager of Beef Farmers of Ontario

The Beef Farmers of Ontario (BFO) ia an advocate and unified voice for the province’s 19,000 beef farmers, representing all sectors of the industry. On behalf of its members, BFO advocates in the areas of sustainability, animal health and care, environment, food safety, and domestic and export market development.

4-6

Bob’s Your Uncle supported our business with strategic, creative, and tactical services including:

The Bob’s Your Uncle team are such a pleasure to work with. They are extremely responsive and open minded about feedback. They manage a very organized status meeting bi-weekly where all aspects of active projects are updated, and we discuss next steps. They manage our projects on time and on budget.

We never feel like just a client – it’s a true collaborative partnership. We provide the expertise about our company, and they turn it into consumer facing messaging and content. They are always thinking about our business and not afraid to bring us new ideas that are above and beyond our key assignment.

We’re going on 6 years working with Bob’s Your Uncle and look forward to continuing to build our partnership into the future!

I am an executive of Belmont Food Group

Baxters Food Group creates and markets premium quality soups.

6-10 Employees

Bob’s Your Uncle supported our business with strategic, creative, and tactical services including:

Key outcomes were growth in distribution and sales, and improvements on brand health scores.

They were highly disciplined – we always had a key account person who kept everything on track, even us. They were responsive and accessible whenever we needed something outside the regularly planned course of work and often proactively brought forward opportunities and ideas. Timelines and budgets were always respected.

They always brought a deep understanding of our consumer which helped us position our brands for optimal impact.

I would happily work with them again…and I have.