Wonsupona

I am the CEO of Jintronix Inc.

Interactive motion-sensing exercise games for rehabilitation and active aging.

2-5 Employees

Goal of the project was to come up with a name for a new product we were developing. The project included multiple stages towards narrowing down and ultimately choosing a name that satisfied a set of criteria that were outlined at the beginning of the mandate.

Our users and employees loved the new name.

Molly and her team at Wonsupona were extremely professional and responsive. During the regular meetings we had throughout the mandate, they came prepared and full of great ideas. Whenever there was an issue or if something needed to be course corrected, they adapted seamlessly.

The thing that most impressed us about Wonsupona was their passion. Right from the very outset, they showed a willingness to dive in and put all their heart into the project. We were very well taken care of!

Nothing comes to mind. We had a very positive experience with Wonsupona.

I am the CEO of Wayfarer. Wayfarer is a knowledge-sharing platform that gives libraries, schools, and nonprofits the ability to elevate and gamify their underutilized resources so that knowledge seekers can find what they need, when they need it.

We had 10 different versions of our story and couldn't find a common thread. Our goal was to get help weaving everything together into one beautiful story.

I started by looking for help on a site that lists branding agencies. I saw Molly's profile and her case studies and loved them so much I looked up her company and found even more case studies. I like to look at the work people have actually done as opposed to what they say, and was so impressed with the examples of prior clients of Wonsupona's that I emailed them to learn more about their packages.

Scope of work was a story development -- basically, a 1-sentence, a 1-paragraph, and a story. Those were also the final deliverables. The "Steps" are covered in another one of the answers.

I worked with Molly, the head of Wonsupona.

Wayfarer unlocks superpowers! Molly presented us with two directions for the messaging -- both were perfect, but the "superpower" concept applied to Wayfarer gave us goosebumps. It came out of nowhere, was so "original" compared to the dozens of pages of notes I sent her to tell her more about what Wayfarer does. And it dramatically simplified our messaging and made our company more attractive to customers.

We had timeline-based meetings. We sent initial materials, had a meeting, filled out an information-gathering survey, had another meeting, got the initial two proposed directions, had another meeting, and then got a completed story. Communication was split between email and Zooms. Timeliness was impeccable -- got email replies within 1-2 hours. The project moved at exactly the pace I wanted; when we got excerpts of the story/direction, we were given time to ruminate.

In one word -- Magical. I really can't say enough great things. Maybe to set an anchor -- prior to Wonsupona, I had never met a marketing/branding person that did work for us where I was truly happy with the final product. I divulged that in our initial meeting to try to set expectations. I keep thinking about the first time I read the initial two directions of Wayfarer's story and "magical" is the word that comes to mind. I literally had goosebumps being so excited to see in "short-form" exactly what we've been trying to figure out how to say for a long time.

I realize this is an insanely positive review, so I'll offer one suggestion so it doesn't seem fake (it's not -- please msg me and I'm happy to give more details about why I appreciated Molly & Wonsupona's work for us so much -- I'm happy to do a call even b/c I appreciate what they did) -- Once we settled on the full story and I offered feedback, I would've liked to have seen it presented possibly with some time delay. Toward the very end it was a bit of seeing the sausage made, and my preference is to someone to say -- "I've taken all your suggestions, thought about them, and this is your story -- I won't accept any more changes, it's perfect, and you can't change anything else or else you'll break it." But my point is likely an outlier b/c it's basically saying, "You shouldn't listen to me too much or incorporate my feedback." But that goes back to the magic Wonsupona performed -- when we read the first two potential directions our story could take, it somehow took exactly the right pieces we wanted and crafted them in a way that were just so delicious. It gave me goosebumps reading them, literally. I appreciated their work b/c I know how hard it is to take lots of information and make it shorter -- we even talked about the Mark Twain quote: “I didn’t have time to write you a short letter, so I wrote you a long one.”

I’m a partner at a market strategy consultancy company.

We needed help with branding our brand’s narrative.

Wonsupona has been doing branding and advertising for us. They’ve addressed our brand’s narrative, tagline, personality, and tone for our communication channels.

We’ve been only working with Molly (Founder); she’s our main point of contact.

I found them through a Google search. At first, I decided to reach out to them because their name stood out to me. After that, we went through a bidding process where she submitted a proposal and interviewed her. We decided to work with them based on our interactions and their approach to the project.

We’ve spent around $50,000 with them so far.

We started working together in July 2021, and the engagement is ongoing.

Wonsupona’s work has been excellent so far; they’ve been helpful in providing advice to position our business successfully. Also, Molly is a great fit for our company and gives us good ideas through a transparent and supportive approach — Wonsupona is a great partner overall.

Their team has been flexible, personable, and timely throughout the project. In terms of communication, we use email and Zoom.

They’ve been empathetic with us and easy to work with; they understand that we’re a small business and also grasped our point of view and our industry.

I don’t think there’s anything they can improve on — I’d work with them on further projects.

Treat them as an extension of your team and be open and honest — they’re only there to help. Also, the more information you can provide, the better they can perform.

I am the founder and Managing partner of a venture capital firm. Our fund invests in seed and early stage startup companies, primarily in the the technology and medical device areas.

After a successful first fund, we are raising a larger, second fund. We were looking for help to better define and focus our message to potential investors.

After emailing and talking to several vendors, Molly at Wonsupona seemed to be the most knowledgeable, personable and professional. She just "got it." Her price point was higher than others, but as I suspected she was well worth any premium.

Wonsupona spoke with me in detail about our business, our desired marketing message, etc. She made it clear that she was not a graphic designer that would deliver a final pitch deck, but that she could recommend one who could finalize the book. Nevertheless, after numerous iterations with two way communication throughout, Wonsupona delivered a beautifully designed blueprint for a professional pitchbook with a focused message.

I worked directly with Molly, founder of Wonsupona.

Our fundraising timeline has been a bit elongated due to COVID concerns, nevertheless our message has been extremely well received by investors.

The project management style was above all else, collaborative. There was adequate time allowed for multiple turns, communication, and an iterative process to make sure we got it right.

Wonsupona was very generous with their time, never a clock watcher. Molly took the time to understand our business, ask knowledgeable and insightful questions, and clearly put in a lot of thought and effort into the final product.

Nothing of consequence.

I am the project manager of a luxury Longevity Institute opening in the UAE. We offer a range of longevity services, including diagnostics, therapeutics and online education.

As a start-up, we were looking for an agency to name the brand and service centres and develop the brand narrative.

We went through an international search for branding agencies to work on this project, considering agencies in the USA, Australia and Europe.

The scope of work included naming the main brand, naming the three service centres and developing and brand narrative. We also determined the brand architecture and developed the mission and value statements.

We worked with two people from Wonsupona - Molly who is the owner and one of her colleagues who specialises in naming. There were other team members who worked on our project, whom we did not have direct contact with.

We have a group of very opinionated and highly selective stakeholders, and the best results thus far in the project is that the brand name and service center names, the mission and value statements as well as the brand narrative deliverables were able to unite the stakeholders vision of the brand, and satisfy their varied and selective opinions.

The project management style was very personalised, very strong communication and clear outline of timelines and progress throughout the project.

I found that the specialisation of this company makes them very unique - they do what they do very well, and since they are focused on the area of the branding process that they have experience in, it means that we get the best results.

I was pleased with all aspects of their service.