Valiant

I am the Managing Director of H Fine & Son Ltd

We are technical textile engineers whom solve complex problems for organisations who require technical textile solutions

Referral

2-5 Employees

Fine Group was acquired by new investors. We wanted to transform the brand proposition by capturing all of the experience and positive reputation it achieved historically and reinventing it for the future. Following a comprehensive competitor, customer and market analysis Valiant held a full strategy workshop with all key stakeholders.Within this they mapped out commercial objectives, competitor analysis, differentiators customer profiling and pain points as well as the values and vision of the business. This deep dive workshop gave Valiant the information they needed to be able to create the strategy deliverables. This was an articulation of their positioning, values, brand narrative, key messaging and tone of voice.Following this Valiant delivered a full brand identity package which was applied to a number of marketing collateral items including a single page Wordpress website for launch.

That the brand identify aligned with how we felt about the business and that the look & feel reinvented our image allowing access to a broader customer audience

Valiant are clearly experienced professionals drawing from a wide spectrum of skills sets within their team. An easy and no nonsense approach made the delivery of this project seamless allowing us to continue working on our business rather than being drawn into long conversations about what and how to deliver the objective. Very easy to deal with especially as we had a dedicated Account Manager ensuring all questions and concerns were dealt with in a timely manner

You sensed from the whole team that they cared about the project, and this could be seen in the interaction; our success was their success. The whole team were relatable and went to great efforts to truly understand what we wanted

Nothing at all. They did what they said they were going to do when said they were going to do it,

I’m the operations director for an electronics company specializing in embedded touchscreen displays and power supply products. We provide our services in the UK and Ireland.

We’re part of a German group of companies. There was a group-level strategy to rebrand all subsidiaries under a group identity. We were also experiencing some difficulties in the UK because we were a merger of three companies into one, so our company name didn’t really reflect what we did as a business.

Valiant helped us with our brand strategy to define how we wanted to portray our brand and ourselves in the marketplace to target our customer base. Initially, we provided them with an overview of what we were trying to achieve and what the group's corporate strategy was. We also told them who our market competitors were so they could look at them and see what they were doing.

We worked with three teammates from Valiant, including Tina (Founder & Strategy Lead), who led our in-person meeting.

Our marketing executive recommended them, so we started a dialog with them.

We spent around £12,000 (approximately $115,000 USD).

We started our dialog with Valiant in April 2023, and the in-person meeting was held in June 2023. The engagement officially finished in July 2023.

Valiant gave us a clear perspective and vision of our identity and how we want to put our voice out in the marketplace by just changing some of our terminology, ultimately helping us differentiate our positioning in the market. Overall, they met and exceeded our expectations.

Valiant delivered on time and on budget.

Although the entire Valiant team was excellent at what they did, Tina’s enthusiasm was infectious.

The whole process was professional, well-organized, and well-executed. Moreover, the results were well-presented.

I can’t suggest any areas of improvement for Valiant.

Firstly, go with Valiant — I wouldn’t hesitate to recommend them. Secondly, go into the process with an open mind and be prepared to flex and change.

Alrec is a global retail design and manufacturing organisation. My role is CEO.

We hired Valiant to relook at our brand positioning. Previously they had designed our branding but post Covid our positioning no longer reflected the future of retail. Our goals were to have a strong brand message to unite employees and connect with clients. We wanted to leverage awareness from a new position.

We've worked with Valiant for many years - their understanding of our business and market was the reason we engaged them.

The scope of the project included deep strategic exploratory workshops to uncover the market opportunity for Alrec and capture and articulate that through a strong positioning statement and refined values.

I worked with many people across the business but had one main point of contact who made sure everything was managed efficiently. The other team members I worked with included the Strategy Director, account managers, marketing manager, content writer, creative director.

The new brand positioning and messaging resonated internally driving greater employee engagement and understanding of the future purpose of the business. Consistent messaging across channels increased external engagement.

Valiant has sophisticated systems in place to manage all projects efficiently and the team keep you informed all the time. Everything was delivered on time and on budget.

For Alrec the most impressive thing about Valiant is their ability to really understand your proposition - and communicate it for you. They are commercially aware and have an intelligent proposition. The added value that gives us is really important in a B2B organisation.

There's nothing I would want done differently. It's spot on.

I’m the CEO of a Predictive Analytics company which provides retailers and hospitality businesses clear commercial decisons through our machine learning algorithms.

We wanted a website which reflected our values and our approach to solving problems through data. Our website needed to convey personality in what is traditionally a very flat homogenous sector (aka data). Our vision was to demystify that data isn’t sexy (because it is :-) and we wanted our clients to know this.

We chose Valiant for our Branding and our website build for these reasons:

The scope of work included

There were various members of the team in Valiant which made this a success Including

The impactful designs were amazing (especially the subtle animation of the swinging foot - go see for yourself!).

Weekly meetings to update on progress, they were always extremely responsive with any queries we had, which made the process very slick and productive!

Their passion, transparency , creativity all mixed together to reflect our brief.

Valiant is an extremely competent agency, they have a lot of pride in their work. As a client our responsibility is to ensure that beautiful designs do not compromise the technical points we are trying to convey. This isn’t a problem as I would expect them to ensure their designs are amazing. As a partnership guiding them on this point is key, which they were happy and proactive to rectify when necessary.

I am the marketing director for a global manufacturer of critical cleaning products.

Our company is 34 years old and was utilizing its original branding. We were looking to modernize the branding and gain consistency among our business units.

One of our regions was utilizing Valiant for marketing support. After review of their brand works, I felt confident that they could help our company refresh our branding.

The work included using an existing brand framework to develop a new visual brand identity. This included updating the logo, fonts, colors, templates and more. They also developed a full brand guideline book for us with tone of voice as well.

I worked directly with the owner, project manager and creative director the most.

We have successfully launched the new brand identity internally and externally. It has been well received so far and we have a much more consistent look for our branding.

The process was very collaborative. We had a kick-off meeting in person and then the rest of the project was run virtually. The team stayed on time and on budget.

The culture of their organization matched well with ours. The team is very friendly, listens well, and provides a service that matches what we are looking for.

Only downside for us is the time difference, but it hasn't gotten in the way of collaboration.