True Market

I am the Executive Director of The Consortium

The Consortium provides Professional Learning Supports to the Education sector in Alberta.

Referral

2-5 Employees

The Consortium project began with unifying the seven regional offices through the development of a common Brand Message for the organization. This process was pivotal in aligning the efforts of our group to deliver equitable professional learning services across the province of Alberta.

True Market was amazing to work with. From our inital coversations with Greg to the support received from Graham and Marni our team was thrilled with the level of support we received.

True Market is a company with dedicated knowledgable professional individuals focused on ensuring their clients have a positive experience that delivers on their project goals. True Market was responsive, provided great advice, and deliverd on their promises!

I have no suggestions for improvement for the True Market team.

I am the Board Chair of Helping Families Handle Cancer

We provide financial support to families in Alberta and Saskatoon who are journeying childhood cancer.

Referral

2-5 Employees

True Market planned, designed, developed, and coded our website in a way that fits our charity's unique needs and goals.

Our new website and logo were thoughtfully curated, attractive, and represented our organization perfectly. Our team, especially our Executive Director, was happy and excited with the logo. We integrated the new branding into our presentations, ads, social media, and other marketing activities, all of which have helped us improve our engagement with donors and increase fundraising revenue. According to our Google Analytics, our newest ads have been very successful.Our new website is not only visually attractive, but functional, fast, easy to edit, and I believe it has improved the experience of users and donors who are looking to contribute to a great cause. True Market has equipped us with a great set of tools that we can use to create deeper relationships with stakeholders and their strategic input has been absolutely invaluable. We are incredibly grateful to them for everything they helped us achieve.

The quality of service we received from True Market is truly unmatched. Not only is their team skilled, talented, attentive, and detail-oriented, but they are also kind, patient, and diligent in their efforts to deliver the best possible results. They consulted with our team extensively to make sure that our new branding captured the essence of our charity. We could tell they care deeply about the people they work with. Timelines were planned and communicated clearly. If there were any delays they updated us right away. They were also incredibly helpful with the planning of our big reveal! The whole design and consultation process from start to finish was smooth, professional, and punctual. Couldn't have asked for a better experience!

The True Market team can understand and tell stories like no other. They have a unique eye for building a brand and helping you convey your message to the right audience. They will go above and beyond to help you achieve your goals in a way that is methodical, strategic, and creative. Not only that, but you can tell that these people genuinely care about you and your business. They are the best of the best.

They did everything perfectly. Keep up the incredible work!

I'm a managing editor at Tsuut'ina Nation's communications department.

Our website had been severely outdated for a long time, so our Chief and Council directed me to seek proposals for a brand-new website. We hired True Market for web design.

True Market designed and developed a WordPress website for us. Since they hadn’t worked with a First Nations government before, many things were new to them. Therefore, our team created a branding guideline that contained all the information applicable to the website and gave it to them.

We had one main point of contact at True Market, who was assigned to our project early on. Initially, we worked with another teammate who’s no longer with the company. We also met with the entire team in person.

We found them through an RFP process. True Market was one of six companies that sent us proposals. They were the company that was willing to write out all the issues and concerns with our previous website; they identified problems and came up with solutions. The proposals went through a committee above the Nation’s administration, and they chose True Market.

We spent almost $60,000 CAD (approximately $45,000 USD). Our initial agreement was for $49,000 CAD (approximately $36,000 USD); we requested additional things later. We paid the first 50% of the original contract in October 2019 and the rest in December 2021. Then, True Market gave us an estimated quote for $13,000 CAD (approximately $9,600 USD) for the extra work, but we ended up paying $9,600 CAD (approximately $7,100 USD).

We worked together from October 2019–July 2022. They’re always available to us if we need help or have questions about items we can’t code through WordPress.

Since we launched the new site, we've received an enormous amount of inquiries from our contact page, which is great. We average about 15–20 inquiries a day, whereas our previous site didn't receive any, also showing our traffic increased. The site has also received a lot of compliments and acknowledgment for how nice and useful it is. Our executive director and counsel gave us a standing ovation when we presented the new website to them, so we were very pleased with everything True Market delivered.

Their project management was useful and helped us stay on track and coordinate what content was missing. They were fantastic and were on time with the tasks we assigned and the ones they promised. The team was very responsive to us every step of the way. They were great communicators; we were always in the know. If we needed time to do something, they respected that and didn't pressure us. That gave us a took stress points down regarding the website's content.

I was impressed by True Market's level of professionalism. We do a lot of graphic design, and from the second we opened their proposal, we realized they didn't set the bar; they were the bar. The detail and work that went into preparing that proposal blew us out of the water. They were organized and committed to showing us what they could bring to the table. Therefore, even though they were the most expensive proposal, it was easy to go with them.

I would have enjoyed more in-person meetings with their team; we did most of the project remotely. We only had one meeting at their offices, and they came to our office once. However, I can't judge them harshly because we were working through the COVID-19 pandemic; they would have catered to that request if there hadn't been a health and public safety order.

Which company you hire depends on your needs. True Market was the right fit for us, and they did things at a caliber way above our expectations while being easy to work with. Therefore, I would tell anybody to work with them.

I’m the executive director at Camp Evergreen. We’re a children and youth camp. We have guest groups; we also work with schools, do summer camps, have retreats, and so on.

We needed to redesign our website and work on our print media.

True Market has taken on our vast website redesign project. They’ve built the site from scratch, working on design and development with Drupal and our CiviCRM backend.

They’ve brought in a developer, a graphic designer, and a content writer.

Initially, someone connected us to True Market, so we found them through word of mouth. We’d already worked with them for brochure development and print media, so we approached them for the website redesign.

We’ve spent $10,000 CAD (approximately $7,000 USD) on the rebranding and $20,000–$25,000 CAD (approximately $15,000–$18,000 USD) on the website. In total, we’ve spent over $50,000 throughout the years.

We’ve been working with them since March 2012.

We get tons of compliments on our website — the design is beautiful and easy to navigate. Also, there’s a lot of information on the website, which is an essential requirement for us. Moreover, everything they produce for us aligns with the character we want to portray.

We’ve never been over budget with them; they’re great at pinpointing costs. Most of our communication is via email or phone. Over the last three years, we’ve started meeting on Zoom or Google Meet. All in all, they’re very flexible. We’ve also done in-person meetings to talk about project details.

Everything they produce is beautiful. True Market has worked hard to get to know us as an organization and deliver outstanding outcomes for us. Our website is fantastic; we’ve had it for years, and it’s aging well. The fact that we don’t have to go back to redesign it or do major upgrades after 4–5 years is massive.

No, I don’t think so.

Just know what you’re asking for. Do your previous work ahead of time so they can work efficiently for you.

Chief Revenue Officer - responsible for sales and marketing.

Our website needed a refresh. The team at True Market really understood our brand and the design we wanted. We hired them to develop the site.

We were looking at three factors: value for price, understanding of our brand, and their process (ie how easy was it to work with them).

We started understanding their step by step process and each stage of the project. Our first meeting was a series of questions to communicate our brand and value proposition. I felt like this step was critical in their full understanding of the company and culture. We then were presented with design ideas and were able to select what we liked. From there it was a fairly seemless process of providing content and images for the layout.

We worked with the owner for the initial brand and culture understanding, then with a project manager and a designer.

The look and feel of the website had lots of feedback from visitors in a positive way. We did get higher engagement with lead generation and more people reading our blogs. It did impact revenue as it expanded our market as we saw clients contacting us from other parts of the country.

Excellent. It was consistent, clear, and scheduled.

I loved the creativity of their designs, the ease of working together, and the method that they led us through their process.

The timing was spot on for completion and everyone was really easy to work with. We're pleased with the result.