tonik

I’m the co-founder of Unfreeze, a platform for game developers allowing them to implement Web3 features in their games, without hiring expensive blockchain developers.

When we first contacted Tonik, we were still a pre-seed company and as such needed to get off the ground quickly to generate interest from potential investors.

Multiple people in my network had good experiences with them.

We started off with a branding workshop and quickly (in days!) spun out a new website. Once that was done, we started working on the first product prototypes and iterated on them until they were ready for development. Tonik also facilitated a ton of strategy work and customer research, which proved to provide crucial insights. They also designed our investment deck.

We had a team of two designers and a project manager, supported from some other people in the company.

Everything was executed beautifully. On top of that, I was very impressed with the amount of business insights tonik provided, which was a huge factor in shaping the final form of the product.

Super transparent with multiple daily updates, they were also quick to resolve any questions/feedback via Slack.

They were able to talk us out of something we wanted, but didn’t necessarily need. Instead of charging us for this, we managed to save time and capital, which is a rare approach for B2B companies from my experience.

Shorter lead times would’ve been nice. Our kick-off date was scheduled for 3 weeks in advance.

I am a Business Development Manager at advertace, a german Performance Marketing Agency focussed on Paid Social+Search and Ad Creative Creation.

Our old website was not in line with our new CI and the way we wanted to communicate our services. tonik designed and developed our new website with our inputs and ideas and it came out exactly how we wanted it to be.

We had looked at over 20 agencies and ultimately they seemed not only the best fit when it comes to designing and developing our new website (based on the casestudies we looked at and what they were describing in the meetings we had prior with them) but also culturally it matched as they are fast moving and dynamic but also fun to work with.

We worked with them from January 2022 to April 2022 for the first re-launch of the website and now again as we wanted to add a few things here and there (January 2023-now). In the first project we briefed them on what landing pages we needed, what contents should be included and where and roughly how it should look based on our CI.

For both projects we had a designer, a dev and a project manager. Sometimes other devs or designers jumped in to help with certain problems and for the first and second project the team changed a little. So, I worked with about 6 persons and always had 3 key persons to communicate with.

The whole website is done by tonik: https://www.advertace.de/

As I already said above, the communication and workflow was super smooth and fast! We used slack, figma, notion, webflow (preview) and markup.

The pace was super impressive and also the culture - though we worked super productive, it always was fun to work with them!

No ones perfect and I can't really think of things that really were not good! The only things that I could think of is sometimes smaller tweaks were burried in big slack threads or messages and only implemented after reminding. But thats more on me I would say, as I have messaged a lot and big messages. And also when I reminded them, they always implemented everything right away!

I am a marketing manager at company that offers fintech solutions to large enterprises looking to automate revenue recognition, transaction matching, and many other accounting and finance processes.

We hired tonik to help us design new product pages that reflect a change in our business model and product packaging.

Tonik had already done phenomenal work for us in the past so we knew they were the right choice.

After a kickoff meeting and a couple of additional briefing meetings, Piotr, our designer, started brainstorming ideas for various pages on our website. In general, we walked him through what the product does and sometimes provided samples of illustrations from other websites we took inspiration from. Piotr was able to work with very ambiguous instructions from our side and came up with 90% of the concepts himself. We were really pleased with the outcome. After a couple of rounds of iterations, our project was wrapped up.

We worked with Piotr, one of Tonik's web/graphic designers, while the project was facilitated by Aleksandra, Tonik's PM for this project.

We completed new designs of our pages in less than a month, with Leapfin's marketing lead signing off on the designs in a matter of days. Tonik were quick, knew how to think independently when we asked them to, and proactive in their communication.

The PM was easy to communicate with, as was the designer. We communicated via slack, email and meetings, without the need to run things in a PM tool.

We had to explain very little to our designer in terms of our ideas. He understood our vision effortlessly. Tonik also pays attention to details as an agency, communicate well, and even sent us a Christmas card that doubled as an interactive website with information about their availability, portfolio, and other things on it. You tend to remember things like that. You can see they put effort into everything they do.

Not really, we were really happy with the service Tonik provided.

I am a Business Operations associate at PackageX: a modern, unified logistics platform that builds apps and APIs for companies in the eCommerce, commercial real estate, warehouse and manufacturing verticals to streamline their logistics operations.

With our repositioning into a full-service logistics platform with apps and APIs, we needed to redefine our company brand and identity to reflect. We worked with Tonik to create new branding, fresh website design, and web development parallel to our announcement as a full-service logistics and fulfillment platform.

We discovered Tonik through a recommendation from a marketing PR firm, Matter Made. We loved Toni's work on Chili Piper and decided to proceed with our web redesign and rebrand with them.

We began our engagement with Tonik on discovery calls to convey how we wanted to express our new brand. We worked through several iterations, color palettes, fonts and designs to reach our end result, which beautifully conveys our forward-thinking approach to logistics. We then completely restructured our website into a simpler and more navigable interface with refreshed branding. Our rebrand and relaunch allowed us to present as a complete platform/full service offering instead of our previous site, which demonstrated our offerings separately. After redesigning and rebranding, tonik helped us by developing a no-code website which allowed us to easily maintain the site after delivery. We were able to seamlessly migrate a bunch of our existing content, blogs and case studies. At the end, Tonik delivered in-depth tutorials and materials to manage our new site and brand which was tremendously helpful.

We worked with 8 individuals including two project managers, two designers, a web developer, a rebrand specialist, and two others at Tonik to deliver marketing materials and decks.

We observed the following improvements as a result of our engagement with Tonik: - Improved UI - Users spend more time browsing our website - Receiving more qualified leads - The messaging is resonating well and is in alignment with GTM. We’re seeing more logistics companies than we did previously which ties into the improved messaging piece - Qualified prospects are coming in with more knowledge around PackageX -It's clear we are a platform now. Leads are coming in with a specific need but then also asking about our other products.

Tonik's team was kind, quick to respond, flexible, and able to fulfill every request we had rebrand-wise and design-wise. We appreciated how they kept our team in the loop with each and every change and implementation as the project progressed. We also enjoyed the daily updates via our shared Slack to help us understand what work was done within a given day or week.

We really enjoyed how equipped Tonik was to meet our design and development requests. If certain team members were unavailable, Tonik was quick to find another resource who could help us complete the work.

Weekly syncs were frequently rescheduled or canceled, but asynchronous updates were provided in those cases.

I’m an executive at a civil engineering company.

Our website was quite outdated, so I was looking for an agency to do a full revamp of the existing site.

tonik rebuilt and redesigned our site from scratch using Webflow. Although they used the content from the existing site, they created a new look and feel. For the design, we requested a more modern look. We had a mood-boarding session, and they provided us with suggestions.

We worked with a project manager, a designer, and a developer.

They were referred to us by a friend who had been working with tonik for several years on a couple of projects.

We spent about €15,000 (approximately $15,000 USD).

We worked together from March–May 2022.

We’ve gotten really positive feedback on the site tonik created. Communication agencies have contacted me to tell me they rarely see such a good website for companies in our sector, which has been nice.

They were super fast and on time with the deadlines. We communicated via Slack.

I was impressed with how responsive tonik was to feedback. They really went out of their way to make me happy as a client.

No, I don’t think there’s anything they need to improve.

My advice is to be clear on the brief and interact with tonik.