Toast Studio

I’m the marketing director for an aerospace company that sells private jets.

We’re not always perceived well in our home market, hurting our recruitment efforts and employer brand. Because of that, we’ve brought Toast on board to help us get closer to our home market.

We’ve hired Toast to help us improve our corporate image by producing videos we can promote on traditional and social media; the videos can also be used internally by our employees. We produce around 200 videos per year, and the Toast team is one of our suppliers.

We work with many people from Toast. Our main points of contact are Julie (Executive Producer), Sandy (Co-General Manager), and David (Design Editor). Some managers are working with them, too.

We asked for bids from various agencies and wanted to go with the team with the best cost and competence. Toast acquired many of these briefs over the last year and a half because we liked their flexibility, product team, and production value.

So far, we’ve spent $200,000.

We started working with Toast in July 2021, and the engagement is ongoing.

Our videos get published everywhere — they’re on our website, social media calendar, YouTube channel, and internal sites. We also use them in meetings. We have great view rates for these videos, and we’re pleased with how they perform relative to our other campaigns. The open rate is around 50%, while the view-through rate is about 30%, which is above average in our market.

We’re truly pleased with Toast’s project management; they run a tight ship. They use a video-sharing tool to manage the videos. To communicate, we use 70% email, 25% phone calls, and 5% in-person meetings.

Toast has competitive pricing, and they take the time to get to know our company and requirements. They want the project to be reflective of us, and the team knows they have to understand us for that to happen.

No, there aren’t any. There’s always room for improvement, but they’ve made many great improvements in the last six months. As a result, we’re pleased with what they’ve been doing.

Spend some time getting to know the Toast team so they can get to know you. They do their best work when they’re integrated well into another team.

I’m the head of branded content for CBC/Radio-Canada, a public media broadcaster.

We needed someone to develop and produce a reality TV-inspired web series.

We worked closely with Toast Studio on several projects, most notably for the development of a large-scale nationwide reality TV-inspired web series. They provided us with good storytelling and project management to produce a multilingual series, and they were involved with the pre- and post-production, as well as the translation for English and French.

We worked with Julie (Executive Producer), Isabelle (Producer), Roch (Director), two researchers, and a full production and post-production team.

We chose to hire them based on their understanding of our editorial code, the latest trends, and the needs of their client.

We spent around $500,000 CAD (approximately $390,600 USD).

We worked together from August 2020–January 2022.

Toast Studio was really helpful in identifying areas we can improve. They provided step-by-step details on how to achieve our goals and made sure had a firm grasp on what we’ve learned from the production — we were very pleased with the collaboration.

Because of the COVID-19 mandates and regulations, we had to delay and revise the production schedules but despite all that, they were still very accommodating and flexible so we trusted them to take care of the entire operation all the way through.

We were very impressed with how they were able to manage this large-scale production with a lot of components. They had strong expertise when it came to storytelling, conceptualizing, and budget management.

I can’t think of anything they could improve on.

I would advise you to be clear on the parameters of your project and make sure you know what you’re doing.

I am the communications and marketing director at the Union des producteurs agricole (UPA). The UPA's main mission is to promote, defend and develop the professional, economic, social and moral interests of agricultural and forestry producers in Quebec.

Toast's mandate was to help us develop a content strategy for the launch of the Kasscrout video game, aimed at elementary school children and their families.

Toast is an agency that is recognized in the industry. We came across a free social media training document offered online by the agency. This showed us the extent of their expertise and the depth of their approach. So we decided to approach them to ask for a quote. Meetings with the team were always very professional, from start to finish.

Toast supported us with the content strategy and the deployment strategy for the game; creation of the editorial calendar and content intentions. The deliverables were:

The campaign exceeded expectations in terms of impressions, clicks, click-through rate. The conversion rate of people brought to the game from the campaign is 8%.

Everything went well and we felt confident.

Their expertise, listening skills, and openness were impeccable.

No.

I’m the deputy director of a higher education institution. Our organization works mainly with different students regarding career development and alumni for networking opportunities.

We wanted to have more impact on our social media efforts, so we needed someone to provide us with social media and content strategy.

Toast Studio provides us with social media marketing consultation and presented us with the tools to create content. They first did an audit to see the state of our digital presence and what our competitors were doing.

There are always four people in the meetings, but we mostly communicate with the director and project manager.

We searched the internet for vendors who can help with social media strategy and asked for proposals from at least three different companies. Toast Studio came out with the best one because they really understood where we were coming from and where we were at that moment.

We’ve invested around $25,000 CAD (approximately $19,700 USD).

The ongoing partnership started in April 2020.

So far, Toast Studio’s work has had a positive impact on our efforts to publish content every day. We now have a more structured and meaningful approach to social media marketing, so the engagement from users is much better.

They perform very well and as a matter of fact, we’re the ones who slow down the process most of the time. We typically communicate through email and have meetings through Google Meet.

I like that they really understand what our needs are.

They once proposed an idea on how to acquire more audience, but they didn’t get the opportunity to explain it better. We need more context to understand so maybe they could provide us with a bit more information regarding their ideas.

I personally like working with Toast Studio, so my advice is to just go ahead and work with them.

I’m the co-founder of SparkTrain, an e-learning platform that offers training on soft skills and suggestive selling for people who work face-to-face with customers. It’s a web-based application. Users learn through short videos and quizzes.

We were looking for someone who could write our content.

We hired them to make our videos and content. We gave them our objective and the goals of the program. We talked with them, and then they wrote 12 white papers for us. We went through that with them and confirmed we were on the same page. After that, they took the white papers and transformed them into 12 scripts. We wanted to make sure it matched perfectly with our vision.

We worked with Julie (Executive Producer), Sandy (General Manager), Catherine (Project Manager), Mathilde (Project Manager), and Shawn (Managing Editor). There was also a sound person and someone who filmed.

We found them on Instagram. We made an appointment with them. We realized they could not only create content, but they could make videos too.

We spent about $200,000.

We started working together in August 2020, and our engagement is ongoing.

The quality is fantastic. We did a video project with another company before, and we feel that Toast Studio has a lot more experience. They coach us and always know what to do. They understand what we want. They took time at the start of the engagement to get to know us and understand our needs. They work quickly, and they’re thorough.

Project management is excellent. For timelines, we work with Julie and Mathilde. They follow the timeline, show us where we are, what we’ve done, and what we need to do. We’re totally satisfied. They’re amazing. If every partner we had worked like that, it’d be easy.

They really understand our perspective. They’re professional without being too corporate. They’re respectful and always ask how we feel at the beginning of each call. Since we’re a startup, if we’re late in making payments, they always understand. We have trust in them, and they trust us. We feel really important to them. They give us advice. They challenge us if we have an idea, but they hear our idea.

No, there’s nothing I’d have them improve.

Don’t hesitate. I recommend talking with Julie and Sandy. They’re amazing. They are there to help you.