Tanj

I’m the founder of Oars, a marketing company.

We hired Tanj for their naming services.

Tanj helped us create a company name that delivered our message. We did multiple brand identity workshops. After we refined our messaging, they started working on our company name.

I was mainly in touch with Scott (Founder & Managing Director) and Jill (Branding). Scott and Jill handled all project management tasks.

We found Tanj through Google and chose them because of their previous work. Moreover, their founders were knowledgeable during our Zoom calls.

We invested around $25,000 in this project.

The engagement lasted from May–July 2024.

Tanj delivered exactly what we were looking for, and we were pleased to work with them.

They communicated well with us and over-delivered. We used emails, phone calls, and Zoom meetings to communicate.

Jill was super helpful and knowledgeable, and her energy was amazing.

They were amazing.

No, there weren’t any.

I'm the senior director of marketing at a national upscale nonprofit program focused on helping overlooked talent land lucrative jobs in the tech industry.

We were at an interesting point with our organization's brand. We had been around for a few years and were experiencing some early success. We knew a big part of what we needed to do was revamp our brand and reconnect with our customers. We needed to create a brand that was more customer-centric and customer-focused, which required a lot of research to know our customers better. We also needed support creating our brand messaging.

Initially, we provided Tanj with internal research we had done 1–2 years prior to our engagement. We also offered some intel and customer interviews, high-level brand guidelines, and previous work. We shared with Tanj what information and work about our company's foundational principles and our products to align with our brand. We knew these were questions we needed to answer for Tanj.

Scott (Founder, Managing Director) was my main contact. We also worked with three other teammates, including the head of research and a writer.

We spent around $120,000 on this project, which included the validation study, messaging, and positioning.

We worked with Tanj between August–December 2023.

Tanj's work was very impactful for our business. We saw an internal excitement for our brand, which is important for our employees' morale. Our previous messaging wasn't great, but now our internal team is excited, creating helpful energy for a startup. We're going through several changes as an organization, and the sophistication and level of deliverables Tanj provided were hugely helpful in increasing confidence internally. Additionally, Tanj's work was supported by research.Moreover, we brought in other partners for this work, including a content agency and an influencer agency. Tanj provided us with all the necessary information regarding messaging decks, which made our organization quicker to ramp up and be more successful with other partners. We launched a new brand design with an agency recommended by Tanj in January 2024. Our site's bounce rate decreased, and we also saw a higher acquisition propensity among users who want to apply to our program.

Tanj was gracious to make up for the time when we were moving slowly. The team was flexible and aware of the project's timeline, ensuring we stayed on track. Tanj stuck to timelines and was incredibly clear about the project's progress. Tanj communicated clearly, and I was always aware of the project status and requirements. We used Basecamp for project management. Tanj was one of the few agencies I've worked with that was very clear about their capabilities, the deliverables of the project, and the timeline.

I want to highlight Scott's work. I was very impressed by how involved he was in the project and how he communicated with us. Tanj's work was about helping customers clarify what we were trying to say, but I also received clarity from the team. Clarity was part of Scott's personality, and he helped have a smooth process because he was clear from the beginning and throughout the project.

Tanj was kind but firm, which was a hard balance to strike. From a project management perspective, the team was flexible but didn't push work when we missed deadlines on our end. Tanj managed the project in a way that always felt very positive and productive. Tanj steered us in the right direction in an understanding way but also firmly without going outside of their process. Tanj's project management was productive and gratifying for both parties.

Our project with Tanj required a lot of research and iterations of presentations. The process and organization of internal deliverables could improve because I found myself going back through my email, searching for each email to find specific files or work. It would be great if Tanj created a unique folder or platform for deliverables.

Tanj is an expensive team and represents an investment for customers. I recommend preparing the customers' executive team or the necessary team to ensure they understand the value they'll get from working with Tanj. I suggest having some previous work with the customers' executive team to let them know the value the company will get. Tanj can help explain work that will be a large-budget item. We're a nonprofit organization, and this project was a big jump for us because of our tight budget, but our entire team knows it was completely worth it.

I’m the CEO of an AI company. We use AI and apply it to productivity platforms.

We needed a name for our company to put out into the world that reflected our brand vision. We had a very distinct vision for how we wanted our company to look and feel, so we wanted to hire a serious naming agency to achieve that.

Tanj helped us with our naming. The process included stakeholder interviews, which was very simple because we didn’t have many stakeholders. Through this process, we outlined a pretty general strategy and then went a bit deeper into it until we had a really specific strategy.

I worked with Scott (Founder & Managing Director), Sophocles (Freelance Brand Namer & Strategist), and another person who was present in one of our meetings.

We found them through research. Tanj was very well-reviewed, and we had heard a lot about them in the industry, so I contacted them and met with them. They were great, so I decided to hire them.

We spent around $25,000.

We worked together from July–August 2023. It was a one-month project.

Tanj was able to come up with a name that was consistent with our brand vision. In our minds, we had a clear idea of how we wanted our brand to sound and feel, so we tried our hardest to explain our limited vision to them. The team translated our input really well and came up with a name that matched our idea.

Tanj was highly responsive and delivered everything on time. To date, I can still email Scott to ask him for advice.

Tanj’s attention to detail was outstanding. They were extremely detailed in their work and research and left no stone unturned.

There was nothing Tanj could have improved on. Although I wish their price had been lower, it was consistent with the industry.

I recommend them.

I’m the CEO and co-founder of Swoops. We’re building a fantasy sports product where our users own the players.

When we started, we needed someone to help us come up with the name.

We initially had a kickoff meeting where we discussed the goals and what we wanted to do. Tanj gave us a survey to understand who we were. From there, we had three more meetings. The first one was a deeper dive into our business to collect more information. In the next meeting, they gave us a list of name suggestions, and the fourth meeting was to hone in on the final name.

We worked with 5–6 teammates from their side. Scott (Founder & Managing Director) was on every call.

We reached out to them because my co-founder worked on a previous project with their team. They were happy with Tanj’s work, so we decided to engage them.

We spent around $30,000.

We started working with them in February 2022, and our engagement lasted six weeks.

Many of our users loved the name; it’s easy to understand and pronounce.

Project management was excellent. They were on top of things, and the team was organized and good at explaining the process. They were also responsive and good at listening. We communicated over phone calls, Zoom, and emails.

They were great at collecting our thoughts and understanding the themes behind our business to craft the name.

No, they were great.

Think deeply about your business from a brand perspective and come in with those notes.

I’m the CEO of Treewalk, an accounting firm.

We wanted to rename our firm.

We worked with 2–3 people from their team, including Scott (Founder & Managing Director) and Jill (Director).

We found them through Clutch.

We spent around $25,000.

We worked together on this project from October–November 2021.

We loved the name that Tanj came up with, and we’ve been using it since then. We also noticed improvements in brand awareness and engagement and received positive feedback about our new name.

They met all deadlines, stayed on budget, and communicated effectively. We contacted them through phone and video calls.

We were impressed with the simplicity and clarity of their process. Also, Scott was very helpful throughout.

No, they executed the project exactly the way we expected, and we did not encounter any problems. Overall, they were great to work with.