Strano + Pettigrew Design Associates

I'm the senior director of marketing at a retail company.

We were launching a loyalty program and needed design support.

Strano + Pettigrew designed the logo and branding for our loyalty program. Initially, we briefed them on our collection of brands and told them what we were hoping to get out of them, including our goals for the project. From there, they came back with three unique concepts for the direction we could go to.Throughout the project, Strano + Pettigrew was very open to feedback, so we collaborated and worked on some revisions based on our feedback. We worked together on defining the designs until we were happy with the final assets.

Back in 2015, I worked with Strano + Pettigrew for 3–4 years at a different company, and I really enjoyed working with them. They always delivered great, clean work. When this project arose, I knew that they would be able to deliver the look and feel we were looking for the branding we wanted based on the style of their work.

We spent around $11,000–$12,000 CAD (approximately $8,000–$8,800 USD).

We worked together on this project from February–April 2024.

Although we haven't launched the loyalty program branding yet, it was very well-received internally. Strano + Pettigrew presented a lot of different elements that our team saw fit very well. Now, we're using those elements across a lot of our stores. The team nailed the branding work regarding how they integrated the loyalty program seamlessly into our retail stores.

Strano + Pettigrew delivered on time and on budget. We communicated via Zoom calls and email.

Strano + Pettigrew had a great eye for typography. Moreover, they provided great advice for making our new branding seamlessly incorporate into our overall branding so that our retail brand didn't lose its story. The creativity behind all the concepts they delivered and their attention to detail were impressive.

There's nothing Strano + Pettigrew could improve on.

I’m the media and marketing coordinator at a company that is essentially an interconnected global network of supply and transport services.

We engaged Strano + Pettigrew Design Associates to help us rebrand our business.

Strano + Pettigrew Design Associates rebranded our business to increase brand awareness. They also helped us create logos and develop a cohesive brand identity since we wanted to follow guidelines internally and externally. We let Albert (Principal & Creative Director) know about our needs; he took our old logo designs and created a presentation we reviewed. After we settled on something we liked, he made all the deliverables.

We mainly worked with Albert.

Our COO found Strano + Pettigrew Design Associates.

We spent around $10,000 CAD (approximately $7,300 USD).

The rebranding project lasted from June–July 2023.

We noticed a massive increase in engagement, impressions, and followers on our social channels, such as LinkedIn and Instagram. Our total number of website users increased by 61%, and our followers grew by 28% on LinkedIn. Overall, Strano + Pettigrew Design Associates exceeded our expectations.

They did everything faster than anticipated, which was great because it allowed us to roll out the new branding internally and externally. Their project management approach was amazing; they always contacted and updated us on any information that might impact our decisions. They also ensured they were only moving forward with what we’d approved and seen. To communicate, we used Zoom and email.

Albert was a great touchpoint along the way. He worked quickly to give us what we wanted. We were always satisfied, and the work always turned out as expected.

They took the time to understand our brand and deliver exactly what we needed. Even when we didn’t know what we were looking for, they took the time to learn about our business. They ensured their deliverables made sense to us.

No, there weren’t any. They did an amazing job, and everything was super quick and efficient.

Remember that Strano + Pettigrew Design Associates designs daily. Some people think something should look one way without considering the design perspective. Keep an open mind and understand that the team is doing what they do for you because it’s proven to work best in a creative sense.

I am the Director of Bro & Co.

Premium Mens self-care products

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1 Employee

Bro & Co. is a new product line for Men who are underserved in the selfcare space. We engaged with Strano + Pettigrew to help us build our entire brand strategy. They worked with our concept for our product and market to develop an extremely thorough strategy that we could base many of our business decisions on. This included:

The measurable outcomes were quite clear. We needed the brand guide and overall identity to be developed and move forward with our packaging to provide to our supplier partners. As we setup our Amazon storefront, we also needed to ensure our site was setup and looking great, with linkages back to the Amazon store.

Weekly check-ins ensured we were informed on the progress and the project remained on schedule. Albert from Strano + Pettigrew was very attentive and actually delivered faster than our expectations.

The team demonstrated amazing attention to detail, quality and was able to understand our business vision very quickly. This is what lead to such a smooth project and outcome.

We are very happy with the work. No improvements come to mind.

I’m a director at a food processing company that primarily makes potato products and french fries. My specific team is a startup incubated within the company. We’re a technology provider of machine learning (ML) insights for the agriculture industry. In other words, we’re an agrotech startup housed within the parent company.

Given that we’re our own business within the company, we need a brand. This includes a company name, a logo, and a complete style guide. We’ve hired Strano + Pettigrew for this.

Strano + Pettigrew has worked on everything from our branding elements to our website. Initially, we provided them with some documentation and started the discovery phase. They interviewed our stakeholders to understand who we were and put together a perspective of what our strategy should be. Once we were aligned on that, we moved on to the naming phase. The team came up with over 20 names, and we shortlisted and reviewed three of them. We selected one name from there.

We mainly interact with two teammates from Strano + Pettigrew, including Albert (Principal + Managing Director). The other person has supported much of our early strategy work in terms of understanding who we are.

I found Strano + Pettigrew through Google. I spoke with Albert and found him to be highly professional. He had a quick and good understanding of our needs. He also displayed confidence in their ability to meet our needs and be flexible with our unique situation. On top of that, the project timeframe they provided fit within our requirements.

We’ve invested around $50,000–$100,000 CAD (approximately $36,000–$73,000 USD).

We started the project in May 2023, and it’s ongoing.

The quality of their work has exceeded our expectations.

Strano + Pettigrew has completed every deliverable on time and within our budget. We’ve had open communication, and it’s truly easy to get in touch with them. I never have to wait long to get a response. For tools, we primarily use emails and video calls.

They’ve done a good job providing services that are unique to us. They’ve learned about our sector, team, and product, and they come up with creative options that connect to us individually but won’t necessarily work for other companies. Their services aren’t cookie-cutter and are truly specific to us.

No, there aren’t any.

Investing more in a process like this always means you’ll get better results. Be hands-on and honest. That way, Strano + Pettigrew — or any other firms — will get a better sense of who you are as a company and what makes you different.