Straight North

I am the Marketing Lead of a business services company

We are one of the fastest-growing, woman-owned and led talent and consulting firms, with an expanding roster of Fortune 1000 clients, Best-of awards, and a relationship-first approach to hiring.

Expand the business value of our website by increasing targeted organic search traffic that converts into sales leads

Online Search

1 Employee

Straight North was engaged to execute a comprehensive SEO strategy for our staffing company across two consecutive 12-month contracts. The goal: drive qualified organic traffic and increase conversions through targeted content, technical improvements, and authoritative backlinks.

Since kicking off the campaign, we've seen steady improvements in website traffic, keyword rankings, and a positive shift in conversions. Month-over-month traffic and conversions are both trending up, and several of our key pages are starting to rank more competitively. Overall, we're seeing meaningful progress and momentum!

Calli has been fantastic to work with—she's timely, extremely knowledgeable, and always willing to jump in to help. Communication has been clear and consistent, and deliverables have been completed on schedule. She's made the process feel seamless and has been great a responding to our questions and needs along the way. We're extremely grateful to work with her and the team!

What stood out the most was how thorough and strategic the entire approach has been. From day one, the team came in with a clear plan, strong attention to detail, and a deep understanding of SEO best practices.

Not at this time!

I am the CEO of Musicians Made

We are a local music school that teaches private lessons to all ages and abilities.

Online Search

Straight North has helped us improve our overall local SEO and optimize our ads and GMB profile. They have build out multiple pages on our website, written articles to get high quality backlinks, and helped up optimize our digital marketing presence in the community.

We have increased our monthly lead count which in turn has helped us to increase revenue. Our biggest goal was to have a great ROI and Straight North has fully delivered on that!

Items have been delivered in a timely manner and they have responded to our needs and concerns very well! I am very impressed with their level of care and dedication to our goals!

They are very experienced in the digital marketing feild. I initially hired them because they had so much industry experience and even marketing experience in my specific business!

Straight North has delivered at a high level for everything they cover for us in digital marketing. I think my expectations were just off a little when it comes to haow far their service would go. I.E. when building out pages they kill the seo copy and build out a very basic page. I should have understood that design/layout of new pages was not included in that service. So overall the only improvement would just be more clarity in onboarding. I am overall very pleased!

I am the Vice President Marketing of Bernina of America

BERNINA of America has been one of the world's leading sewing and embroidery machine manufacturers for more than 130 years.

Referral

2-5 Employees

Monthly Direct Mail Programs supported by digital assets for Social Media and online marketing for B2C and also providing assets to our dealers.

Participation amoung our dealers saw an increase of 11% and consumer sales were increased by approximately 20%. Both Dealers and consumers enjoyed the beautiful and engaging creative product.

Straight North from day one exceeded our expecations not only with on time and on budget, but the quality of the work. They are very much an important part of our extended team. They picked up our brand and voice so quickly and you can tell they all love what they do and it shows in the product they produce.

The people. They are a joy to work with. They care so much about each assignment and put their all into it. They are a wonderful partner and my team loves working with them. It's seamless and we work with several different creative partners and Straight North partners with everyone. It's about the work and doing the best to get the results.

Nothing. We couldn't be more pleased with the product and service we receive.

I am the Content & Communication Manager of Whip Around

Whip Around is a fleet inspections and maintenance B2B SaaS software platform.

Referral

6-10 Employees

The scope of work for Whip Around's National SEO campaign conducted by Straight North includes a comprehensive set of activities aimed at enhancing the business value of Whip Around's website by increasing targeted organic search traffic that converts into sales leads. The campaign targets the USA and involves both on-site and off-site SEO strategies. Below is a summary of the key deliverables and activities:

Objective: Mitigate content decay and ensure continuous improvement of target page content.Activities: Iterative optimization of target pages to maintain relevance and accuracy.Technical Optimization:

Objective: Optimize existing pages and create new content to improve SEO performance.Activities: Analysis and optimization of target pages, content creation, and publishing.Content Assets and Link Acquisition:

Objective: Identify relevant keywords and uncover content gaps compared to competitors.Activities: Crawling the website, keyword research, and competitor analysis.Target Page/Keyword Selection, Mapping & Prioritization:

Objective: Identify and address technical SEO issues.Activities: Diagnostic checks and recommendations for technical improvements.Backlink Profile Audit:

We have seen increases in SEO website conversions and visits along with improvements in rankings for critical keywords since embarking on this project with Straight North.

Weekly meetings are very helpful, to the point and action oriented. Projects are delivered on time and reporting is provided each month (and more frequently if requested).

Virtual Meeting

Their friendly, adaptable demeanor and emphasis on continually analyzing performance to fix issues that may arise as we go along.

None at this time.

I’m the accounting and office manager at an HVAC installation company.

We needed their team’s SEO expertise.

Straight North helps maintain and optimize our website and tracks our Google hits. Every month, they show us our Google hits progress, whether it’s been up or down. They come up with strategies and give us suggestions for blogs for our website.

I deal with one teammate, Katie (Account Manager)

We started working with them in January 2022, and our engagement is ongoing.

Straight North has met every monthly goal each month; the quality of their work is top-notch. All their suggestions have been awesome. We were very impressed with their initial presentation.

Straight North has met all the deadlines, and Katie is always in communication with me. We communicate through email and Zoom meetings.

They do everything well. The prior company we worked with didn’t take the initiative that Straight North does.

No, nothing comes to mind.

I recommend having an initial meeting with them.