Sociallyin

I am the Marketing Manager of Refined

UX and site-building apps for Confluence and Jira Service Management

2-5 Employees

Sociallyin helped us redesign our social media advertising structure and develop a consistent content strategy. Their team produced new creative assets, including short-form videos and visual ad formats optimized for Instagram and TikTok.

Over time we saw stronger engagement on our social channels and a noticeable improvement in traffic from social media. Paid campaigns also became more efficient, with lower acquisition costs compared to our previous internally managed campaigns.

The workflow was organized and predictable. We held scheduled review meetings to discuss campaign performance, and their team responded quickly when adjustments were needed.

Their ability to combine creative production with ongoing campaign analysis made a real difference in our marketing performance.

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I am the Business Management & Marketing of Tony Stewart Racing

Tony Stewart Racing (TSR), fields competitive racing teams in both the World of Outlaws Sprint Car Series and NHRA drag racing, featuring renowned drivers like Donny Schatz and Matt Hagan.

2-5 Employees

They conducted a social media audit, developed a structured content strategy, and managed paid advertising campaigns focused on seasonal promotions and event packages. They created short-form video content, refreshed visual assets, and implemented structured audience segmentation testing to improve targeting accuracy.

Over the engagement, direct booking traffic from social channels increased noticeably, and paid campaign efficiency improved compared to previous internally managed campaigns. Engagement rates on Instagram improved, especially during seasonal promotional periods, and we saw higher interaction with video-based content.

Biweekly virtual meetings and detailed monthly reports kept everything transparent. They responded quickly to campaign performance shifts and adjusted targeting and creative when metrics plateaued.

Their ability to blend brand storytelling with conversion-focused performance marketing.

At times, creative alignment required additional revisions to fully reflect our hospitality aesthetic.

I am the CEO of Visma

Visma is a leading provider of mission-critical business software for a more efficient and resilient society. By simplifying and automating the work of companies and organisations of all sizes, we improve people's everyday lives

2-5 Employees

The engagement began with a comprehensive audit of our existing campaigns and social channels. Sociallyin restructured our paid media accounts, refined audience segmentation, and implemented systematic A/B testing across creative formats. They developed new static and video ad creatives aligned with our brand guidelines and introduced short-form video concepts tailored for platform-specific engagement.

Over the course of the year-long partnership, we saw a steady improvement in paid social efficiency. Our cost per acquisition decreased by approximately 22%, while return on ad spend improved consistently across key campaigns. Engagement rates increased, particularly on video content, and we experienced stronger audience retention compared to the previous year.

Project management was organized and reliable throughout the engagement. We held biweekly strategy meetings and maintained regular communication via email and messaging platforms. Creative deliverables and campaign updates were generally shared on schedule, and when revisions were required, they handled adjustments promptly.They were proactive in monitoring campaign performance and often suggested optimizations before we raised concerns. That level of responsiveness and accountability made the collaboration feel strategic rather than transactional.

Their ability to balance creative storytelling with analytical rigor stood out the most. They consistently tested hypotheses, measured performance carefully, and adapted quickly to platform changes. Rather than relying on assumptions, they backed recommendations with data.

During peak campaign periods, creative revisions sometimes required additional alignment to meet internal brand standards, which extended timelines slightly. However, the final output consistently met expectations, and the process improved as collaboration matured.

I am the Head of Communications of Ukrainian Women-Lawyers Association "JurFem"

We are a non-governmental organization operating in Ukraine that provides assistance to women who have suffered from sexual violence and also develops proposals for systemic changes at the legislative level.

2-5 Employees

Sociallyin began the engagement with a comprehensive audit of our existing social channels and paid campaigns. From there, they developed a structured content calendar, refined our audience segmentation, and created new ad creative aligned with our target demographics.

Over the course of the year-long engagement, we saw steady and measurable improvements in both performance metrics and brand presence. Within the first quarter, our cost per acquisition decreased by roughly 20–25%, and by the end of the year, we were maintaining acquisition costs significantly below our original benchmark.

Over the course of our year-long partnership, their project management was structured and dependable. At the beginning of the engagement, they established a clear workflow that included content calendars, campaign timelines, approval processes, and recurring reporting schedules. This helped set expectations early and kept both teams aligned.

What stood out most was their ability to combine creative development with data-driven decision-making. They consistently analyzed campaign performance and provided actionable recommendations instead of simply reporting numbers. Their communication was proactive, and they were transparent when discussing performance fluctuations.

At times, creative revisions required additional alignment with our internal brand standards, which extended timelines slightly. However, once processes were refined, workflow became more efficient. Overall, the collaboration has been productive and professional.

I am the Online Development Manager of an energy company.

A leading Irish energy company specializing in the distribution of home heating oil, road fuels, and lubricants. They operate two divisions: Retail, managing 40+ convenience stores with forecourts, and Distribution, a key provider of heating oil and fuel.

2-5 Employees

Sociallyin is handling our digital advertising, primarily through Google PPC. Key deliverables are 5-10 high quality, buyer leads for financial planning services. Goal is to be below a specified dollar threshold for CPL, CPC, and CPM.

So far, they're exceeding expectations in terms of lead flow and CPL. They've been extremely communicative every step of the way, including identifying new keywords and ad copy ideas that have resulted in several new clients.

Everything has been on time, meetings are prompt, and they respond within 2-3 hours to all requests.

The most impressive thing so far has been the communication and thoroughness. They've identified several areas of ours that could be improved, along with identifying several ideas that they felt wouldn't work with suggestions for better alternatives.

Can't think of any so far.