Selecto

I am a head of a department at Pharmaciaty. We are a digital healthcare platform that reimagines the healthcare value chain of the 21st century and puts the consumer first. The platform serves as a marketplace for over-the-counter products and prescription medication and much more. Our goal is to provide holistic digital health services by promoting safe, efficient, affordable and unified healthcare solutions in the Middle East.

We wanted to build a holistic digital healthcare experience with modern twists that utilize web & mobile app crossovers. In addition to this, accessibility, simplicity and an engaging journey was paramount to separate us from the competition.

We were recommended to hire Selecto as a vendor by a partner.

As the solution was built from scratch, Selecto provided an entire cycle of product development. First, we cooperated to complete a Discovery phase, during which their team provided us with a more clear understanding of our final goals. Next, we agreed upon the requirements for the final product and established timelines.

In total, we worked with a team consisting of:

The first version of the product was already delivered, and it was launched for the Saudi Arabia market. Selecto team managed to deliver not only e-commerce, but a combination of retail and healthcare platforms by adding more functionalities, such as the ability to upload RX, verify them by pharmacists and order RX products.

Selecto team always works within budget and meets deadlines. Communication is clear and concise with utilizations of such tools as Jira & Slack to communicate with stakeholders. What I like the most is the way estimations are done to give a sense of transparency between Optimistic vs Pessimistic deadlines.

Their ability to adapt and be agile on the project. Selecto are very proactive to resolve problems where possible in all aspects of the project, this has been well recieved throughout our collaboration. Quality of deliverables has been really good and it's improving continously as the industry brings new tools, methodologies and automations into affect.

I would say that the process surrounding reporting could be improved but we are already in progress with this. I would like most of the analytics to come from our project management system. Other than that, I don't have any additional feedback at this moment in time.

We're an upcoming, forward-thinking, and human-centric Fintech from Dubai, UAE. I'm the co-founder and CXO.

UI/UX design for a payments web app that is responsive and super-fast! Using existing style guides and brand guidelines. Redesign and update of our corporate website.

We chose Selecto for the quality of their current and past work. More specifically work that included dense web apps that needed to be human-centric and user-friendly. We then met the designer on the team to make sure it was a good fit, it's been an absolute delight to work with him. Price also played a significant part of the selection process.

Design sprint that included Selecto visiting our HQ in Dubai. This was useful for us in away to get to know the team but also to begin deep research into our company, product and the target audience. The design sprint was then turn into a product requirement document. Work started immediately from low-hanging requirements while building the design system, then into more sophisticated features and functionality.

We started off working with a PM and the designer but felt that our own PM internally was sufficient. Today, we are working directly with our assigned designer from Selecto and our own internal PM, frontend, and backend developers. All of whom have attested to the great work ethics and style of the Selecto team.

The project was broken down into bi-weekly sprints, we have launched multiple iterations and continue to develop more complex features with the support of Selecto. Our users love the product and credit goes to Selecto for continuing to build on the great work our team had started internally.

Excellent, the team at Selecto have excellent command of English, which their founder mentioned was a prerequisite at hiring, which we truly appreciate, as it allows us to understand each other quickly and move through iterations much faster. The collaboration has gone from strength to strength where by we feel that Selecto truly understands and own our expectations, design approach and the radical alignment to solving customer pain points.

We find that Selecto never complains, we often switch context, going from one design to another in a short period of time, while we want to make sure we are not doing this too often, we find that our designer is incredibly patient and able to navigate multiple requests and iterations in away that is mature, professional, kind and compassionate. The quality of Selecto's work makes them the best agency we worked with to date. Incredibly patient and always at hand to resolve issues.

I'd like to see Selecto grow, and move to Dubai, UAE! A small but high-quality team would go a long way in this region.

I’m the head of projects at Afro-Stream, a streaming services company.

We built our app’s first version in-house when we were developing its MVP and proof of concept (POC). The mobile version was working well, but its quality wasn’t at par with the standards of competing apps. In 2019, we started to restructure the app to high standards. It involved completely redoing its UI/UX design and upgrading its front- and backend technologies for iOS. Android, and web. However, we didn’t have any UI/UX designers or app developers. As a result, we hired Selecto to help us.

Selecto designed and developed our new web app. The idea was to build a platform hosted locally to deliver low-cost services to mobile service providers and pass them on to end users.

We work with two project managers, two designers, two iOS developers, two Android developers, two backend engineers, and one business analyst.

When we were searching for a vendor, we asked around and Selecto came up; that was how we found them.

We’ve spent between $200,000–$250,000.

We started working together in May 2019, and the engagement is ongoing.

We’ve received good feedback from customers and acquired contracts with bigger operators.

Selecto’s project management has been great. They’ve been willing to discuss with our existing users. In fact, they’ve interviewed 20 of our users without us — this has helped us gather plenty of feedback from our customers.

We continue to have a fantastic experience with them. Most of the people we work with from their team are better than our best people. Overall, they’re a partner that tells us what we need to do and not just do things that we can do by ourselves.

Selecto’s development process can be done faster, although I understand that they like to be thorough.

Selecto has a great business analyst. Most of the time, you’ll want a project manager, but their analyst has been helpful in breaking down ideas and making it easier to speak for designers and developers. Remember that they’re good at what they do, so give them as much information as you can. If you do that, they can make great recommendations.

Elise is a first-ever e-car booking app in Switzerland. The platform allows to rent an electric car (mostly Tesla) in Geneva from anywhere in the world. Users could book a car in advance, unlock it within a click and just go, without any face-to-face contact. I am a co-founder there.

We were looking to launch a digital only car sharing service offering only electric cars rental (app based).

One of my colleagues had previously worked with their team on several projects and had recommended them. After a review of multiple providers in Switzerland and abroad we decided that Selecto was the best provider for this project.

Their team started off by studying our business landscape and gathering stakeholders requirements. Based on the research they created a product roadmap and started working on design and then development (currently the app is for iOS only). They also built a landing page for our service. We are currently planning to create a version for Android and have started the analysis phase.

We worked with two UX designers and iOS developer. We also engaged a project manager and a tester on a part-time basis.

We’re happy with how the product looks and how it is presented online. Based on the client positive feedback, we believe that the product has been validated by the market and users.

The communication was clear - they kept us well informed. We communicated directly with the design team and a developer.

What I just can’t fail to mention is the quality of the design delivered. A lot of our ideas came from them. And they were willing to contribute not just with design but with the overall idea of the product.

I think their scheduling during the development stage might have been a little better. But in terms of design they were accurate.

I am the Sr. Product Manager at Audantic, a real estate investment analytics company.

We wanted to unify and update the designs of multiple tools that we offer. We asked Selecto to create a full redesign of the sites along with a Design System and Style Guide.

We found Selecto on a Clutch search and were impressed with their rating and examples of past work.

Their team met with us to understand the current designs and page flow. They then worked on multiple designs for us to choose from. Once we narrowed in on a design we liked they then recreated all our pages on Figma with the chosen design. We met with them once or twice a week and communicated via Slack daily to give feedback and for them to ask questions. Once the Figma was complete they delivered the Guide System and Style Guide.

We worked with the CEO, head of design, two designers and a PM.

The designs look great. I demoed the Figma to clients at a conference we attended and they were very impressed.

Very effective workflow. Their communication is excellent. We communicated via Slack daily and once or twice a week via Zoom.

We were impressed by the quality of their work and the speed at which they got it done. They were also very receptive to feedback on the designs and made changes quickly.

Not at all.