Sculpt

I am the Campaign Manager for Student facing marketing initiatives at Pearson Education. Pearson Education offers assessment tools, products, and services that are designed to help learners at every stage of life.

Sculpt was hired to help support and drive engagement for our Pearson Students Instagram page.

Increase followers, engagement, content creation, strategy development

I was not involved in the RFP process

What didn't Sculpt handle??? They did so much. Here's the top things that come to mind:

Initially we had two points of contact, then they were divided to work on each channel (we had two teams working with them) and about three months ago we shifted to another main POC

Our following grew from 2,900 to over 10k! We saw increased post engagement and an overall positive sentiment that we were actually engaging back with students and responding to them via this page.

It was a bit clunky and slow at first, as out internal team needed more than the allotted time to review and provide approval on posts.

Their creativity, can-do attitude and willingness to do whatever it took to make things successful impressed us.

Honestly, I think this relationship was a success!

I am in charge of all things marketing for a fleet and asset management company located in Cedar Rapids, IA. We work primarily with government entities to track their assets and inventory.

We hired Sculpt to do the vast majority of our digital marketing, Google, LinkedIn, Facebook, retargeting, CRM and a little bit of website stuff.

The main goal of this project was to have a better digital footprint in government industries, such as law enforcement, fire and federal. Some more goals were to increase organic and well as paid ads, to ultimately get more website traffic and qualified leads for our sales team.

In the past, we had been using multiple people and internal people for digital marketing type activities and they were not effective. We wanted to stay local as we enjoy having partners we can meet face to face. We had a few different firms that we looked at but in the end, Sculpt stood out as the clear team we needed. Josh is on the cutting edge of digital marketing tech and has great communication skills. It was also very appealing with their approach and methods to get us where we needed to me.

1. Google/SEO: This was a big piece in the space that we compete in. This was around paid search and how we wanted to reach our potential targets. With their ability to understand our business, it allowed the keywords and negative words to be much more effective.

I have worked closely with Josh, the CEO, as well as Arlene our specific Account Manager. Josh has been extremely communicative both during and after business hours, basically, when I need help I can count on Josh to get me that answer. Arlene has also been extremely helpful, on-time and communicative with any and all of our needs. I think that they have both went above and beyond what we asked.

There have been multiple leads from web searches, new web pages, new content, better rankings, and a new CRM. This has been effective.

As I said before, Arlene has been nothing short of fantastic with all of our requests. No matter how outlandish they may be, Arlene is there to talk us through it and help us accomplish the task at hand.

What is most impressive is their willingness to help, and they truly look at our partnership as a PARTNERSHIP. They are not just providing a service, but they are succeeding with us, and we are one team.

At this point, I don't think so. They have been great.

I am the editor-in-chief of a website that markets cities, states and regions as great places to live, work and visit. We receive more than 11 million visitors annually.

We were looking to audit and update our social presence. We needed to figure out how to better serve our clients through Facebook marketing, how to grow our audiences and follower counts, and how to define and amplify the digital voice of our brand.

We wanted to grow our social media audiences, and more specifically, we wanted to make sure those audiences align with our target audience (millennials who are interested in relocation and travel).

I saw a video that Sculpt had produced for one of our clients and wanted to see if they could work the same magic for us. Turns out: yes, they could.

We had a 2-hour kickoff meeting where we went in-depth about the current brand voice and social presence, envisioning where we wanted to go from here, what our big goals were and what our challenges are.

We had two main team members at Sculpt that we worked with, but our conversations included frequent input from the CEO and other specialists that they brought in to help when needed.

Our project is still ongoing, but I will say right off the bat that working with them has saved us a huge amount of time and money.

Sculpt has been very clear and communicative throughout the whole process, and extremely responsive whenever questions arose. The structure of the meetings and check-ins worked great for us, but it was so nice to also have them available to hop on a phone or zoom call when we got stuck or needed clarification on something urgently.

So many things. I'm going to just list them out:

Not that I can think of.

ICR IOWA is a regional economic development organization that works on business attraction, talent attraction and development, and regional marketing for our seven-county region in east central Iowa. As the Director of Talent Attraction, my job is to find interested candidates and connect them with growing companies and careers here in the region. We're specifically targeting major metros, mostly in the Midwest, and appealing to people on social media with quality of life imagery and video.

We hired Sculpt to handle our digital marketing strategy. The projects include video (writing, filming, directing, promoting), social media advertising and content, CRM (Hubspot) consultation, and LinkedIn management (strategy, advertising).

Our goals are, most simply, to promote the region through social media. More specifically, we wanted to drive 500 candidates into our talent funnel and to convert as many as possible into hires for our growing companies. We need people outside of ICR to connect (or re-connect) with what makes this region a special place to live. Sculpt is delivering on every bit of this, and more.

In late 2018, we sent out an RFP to pre-selected local marketing agencies. We told them our budget and a few ideas that we had in mind. We also told them our very specific goals. We received four responses to our RFP and had follow-up meetings with each of the agencies.

Upon selecting Sculpt as our agency, we had a series of pre-launch meetings to discuss their ideas and ours, make sure they had an intimate understanding of our target markets and prospects, select platforms, and whiteboard our goals.

We work closely with many people on Sculpt's team, including their CEO, designers, creative team, writers, and video producers, but our main point of contact is our project manager, Arlene. Arlene is keeping everyone on the same page as we move and make decisions quickly. She deeply understands our needs, goals, and work styles, and has become an invaluable member of our team. The response time from Sculpt has been shockingly fast. They're able to meet when we need them. They answer emails promptly. They keep us aware of success and let us know when something needs to be tweaked. The process has been flawless.

The results of our campaigns have been very impressive. Since we launched our first video, we've seen an over 200% increase in lead capture. We've passed our six-month goal in three months and show no signs of slowing down. Additionally, the leads that we're getting are more qualified than ever before.

Arlene, our project manager, is amazingly reachable. She's able to answer, or find an answer, to our questions really quickly. She manages workflows in our CRM (HubSpot) and communicates clearly, which is important since we're not professional marketers. We chose to communicate through email, which is easiest for us, but on the backend of the program, the team at Sculpt uses Slack to keep everything in line.

Results aside, Sculpt really, really understands our brand. It's extremely important that we have an agency that knows how to talk to our targets and prospects because we have a very specific tone in how we communicate. They've been able to capture our humor and laid-back approach to communication, and they're really funny.

There are always ways to improve, of course, but I can't think of anything that I would change or do differently. Sculpt has been out in front of every question or issue that we thought may arise. In fact, the structure of our organization causes more issues than anything, and Sculpt has found a way to work with it.

I am the CEO and visionary of Matrix 4, or M4. We design, engineer, and manufacture plastic products.

Sculpt provides ongoing marketing support. They assist in strategy, messaging, branding, public relations, account management, and digital marketing.

We wanted to strengthen the brand messaging and drive our reach further through new marketing strategies.

I have a strong background in marketing and have worked with large marketing vendors in the past. When I joined M4, a startup, I knew we would need a perfect combination of talent and value. Sculpt is exactly that. They operate like a large agency and I knew they could help us make an impact.

Our statement of work (SOW) outlines ongoing marketing support. This includes defining strategy, setting tone for initiatives and priorities, monthly account management, digital strategy and execution, content development, and more.

The Sculpt team is lean but strong. The founder is engaged when needed but effectively delegates to the team for execution. They're a strong team of creatives for every possible marketing need.

Sculpt has made it possible for us to start collecting data and measuring our brand awareness. They help us set key performance indicators (KPI) and have strengthened our brand and messaging.

We meet quarterly, have biweekly progress calls, and share a Slack channel and Google Drive for more informal communication. Sculpt is truly an extension of our own team.

For a smaller sized agency, their level of talent is outstanding. They're eager and able to learn quickly. They absorb every piece of information to form a clear and executable strategy.

No, we're excited to see Sculpt continue to grow!