Page Zero Media

I’m the owner of Savorly, an e-commerce company that specializes in cocktail mixes and other food items that customers can’t usually buy at a grocery store.

We hired Page Zero to help with our PPC campaigns on Google after the 2020 Christmas rush as things slowed back to normal.

Page Zero helps us with our paid ads campaign specifically on Google. We also do Instagram and Facebook ads, but we don’t engage the team for those efforts. They mainly double down on Google Ads as they guide us in that area. We sell niche products, so people search for specific words to find us. As a result, paid Google Ads is the right avenue for us.

We’ve worked with around four people from Page Zero. A few technical people have been involved as we set up our accounts.

Interestingly, Page Zero was our client first. They found us for a corporate gifting project, and it was our first time doing that. Around 2–3 months later, our engagement came full circle. As the slowness of the winter season settled in, I started looking for ways to grow the business. I searched on Google for the best PPC ad agencies in Ontario, and Page Zero came up with great ratings. They had a truly robust profile online, and given that we had a positive experience working together, I decided it was time to flip the script.

We’ve invested between $10,000–$12,000.

We started working with them in March 2021, and the engagement is ongoing.

We’ve developed as a business, and Page Zero is driving traffic to our website. They’ve doubled — maybe even tripled — the traffic that goes into our website.

Page Zero’s project management is fantastic. The team is truly stellar; there’s no doubt about that. To communicate, we talk via email weekly and over the phone monthly.

Their communication and depth of knowledge are impressive. Everyone is skillful and knowledgeable in their areas. I’ve interviewed a number of agencies before, and I find that some companies lack the depth of knowledge to execute campaigns. Not to be too critical of those firms, but a lot of our conversations have been unconvincing. By contrast, Page Zero never feels like that to me. The depth of their knowledge drives everything, and they deliver.

They can set up shop near our location for them to be more available.

Have a clear vision of your goals.

ClubExpress is a SaaS platform to help clubs and associations run their complete front office and back office. I am the co-founder and CEO.

We hired Page Zero to run our PPC campaigns on Google and Bing (Microsoft/Yahoo).

Build and maintain an effective PPC campaign to drive prospective customers to our website.

Andrew Goodman, the founder of Page Zero Media, literally wrote the book on Google Adwords and PPC advertising. After listening to an interview and reading some of his articles, I decided to contact him and see if they would be willing to work with a smaller company.

As noted above, the project was to build and maintain an effective PPC campaign to drive prospective customers to our website. They have full admin access to our accounts on Google and Microsoft and work diligently every month to improve and fine-tune our campaigns, including bidding strategies, new keywords, A-B testing, and staying on top of the latest developments in the PPC industry.

We work with just one senior staff member who runs our account.

The campaign has been a success from day 1, driving prospective customers to our website and sales team. I get accurate and detailed reports every month and my contact is always available to answer questions and listen to suggestions.

As good as it can possibly be.

Their professionalism, knowledge and experience are exceptional and have served ClubExpress well. These guys really know their stuff!

The first engineer assigned to our account was perhaps a little too "techie" for us. While we're in the technology business, PPC advertising is outside our area of expertise. After a few months, we asked to be reassigned to another engineer; this was done immediately and has worked out much better.

I’m the e-commerce manager at Williams Food Equipment, which sells high-end and brand name kitchen wares.

We needed a firm to replace our existing vendor’s PPC services. That company’s performance did not meet our expectations.

They handle all of our all of our PPC advertising on Google AdWords, Google Shopping, and Bing marketing services. The team operates according to the seasonality of our business by ramping up on AdWords during the holidays and then dialing it down after mid-January.

They assigned me a project manager. I only work with him.

I searched for new firms and found their rates very reasonable by comparison. Subsequently, I spoke with Andrew, the founder, and thought he had clear and realistic expectations for performance. There was a real comfort factor in dealing with him, which I later experienced again with the project manager as well.

Work began August 2016 and is ongoing.

The team has done a remarkable job. Our PPC performance has improved greatly in short order and ROI is at a desirable level. These metrics only increased my trust in their performance. At first, I read their reports on a bi-weekly basis, but now I look at them once a month. As hoped, they’ve made the process very easy for me.

They exceeded expectations with their responsiveness and accessibility. The project manager responds same-day or at least lets me know within that period if he needs more time for research to answer a question. While I only use them for PPC, I feel that I have access to the whole company. They open up their entire organization whenever we have questions about ways to help our business. The team also treats our budget respectfully by finding a good balance between their revenue generation and helping us stay profitable.

They’re extremely knowledgeable, honest, and forthcoming with ideas. The team is an excellent value and partner for e-commerce.

While we’ve had no negative experiences, it’s curious that they haven’t tried to sell us additional services. Frankly, given our comfort level with their team, we’re open to discussing other ways to improve our business.

We are a site where you can read and write reviews on home improvement companies, and contractors. I met Andrew [Goodman, president of Page Zero Media] back in the early founding days. We're a Canadian site and the leader now in our industry. We started in 2006. We have homeowners write the reviews. We have tools where we allow contractors to request the review but, ultimately, the consumer just writes it online. These are local opinions versus large amounts of people like TripAdvisor. Users can't write a review on a plumber in a city they don't live in.

I'm founder and CEO.

Right from the early days, Andrew helped from an SEO [search engine optimization] and SEM [search engine marketing] perspective. Andrew was on the ground floor helping us set up the architecture.

Page Zero is involved in handling various aspects of marketing and marketing support for us.

It was a long time ago. At the time, I looked at a variety of companies. I think what Andrew brought was just hard work and his industry reputation, and he seemed to be so passionate about what we were trying to do. He's well known in Canada and worldwide. He's written a book called "Winning Results with Google Ad Words [sic]," chaired search conferences, and spoken on panels. He really knows his topics. His expertise makes their company go.

It was from $200,000 to $1 million per year. Andrew acts as an advisor, too. It's not something on which he charges a fee. He has options to work with many people, but likes us.

It's ongoing work. They're actually working with us on a Facebook strategy now – that's what's awesome. It's not just Google and Yahoo. They're looking at broader digital marketing. They're a real full-service company. We've worked on user experience and landing pages with various members of his team through the years. Currently, some of their junior staff are helping on the Facebook campaign that we're running. We've been with them several years.

It has been successful. We're the leader in our vertical. Page Zero has helped us obtain that leadership position. Our traffic has been on a steady growth rate of 40 to 50 percent annually.

Page Zero is involved in handling various aspects of marketing and marketing support for us. What I like about Page Zero Media is they're really a partner and Andrew's been an integral part of our strategy and growth plan. They really have a breadth of expertise and depth.

They're a team that doesn't outsource. They work directly with their clients. They're going to be very upfront if they can handle something or not. I think they're good at understanding the future and making sure that they are up to date on future trends and how people are finding companies and learning about what they need. They're very future forward. They've got a solid track record in SEO and SEM.

They work remotely now. We're starting to notice that when we collaborate in person it helps more. That would be the only thing I would say is it could be better to meet in person to solve more problems quickly and cooperatively.