Marchio

I’m the VP of Brand Marketing for Constant Contact, an email and digital marketing software provider.

We hired them to help us build a new brand strategy platform and reenvision our visual design.

Marchio provided us with branding services. We gave them a creative brief, research, and old customer information. From there, they had a discovery phase, and we gave them access to our employees to do interviews and research. For the branding platform, we worked with them to develop a company core narrative, a promise statement, voice attributes, and values.

I mainly worked with Chad (Principal & Narrative) and Dominick (Principal & Design). Lara (Managing Director) came on board toward the tail end of the engagement.

I had worked with them in the past. Originally, I met them when I worked at a previous company and then worked with them again at another company. This is the third company for which I enlist Marchio’s work. I chose them because they had solid brand strategy experience, a good background, and built a foundation based on their expertise.

We worked together from October 2021–September 2022.

Everyone on our team loved our new visual design and identity, and the brand platform and values have been well embraced internally. Since the project was around culture, internal engagement, and aesthetic look and feel, we don’t have quantitative KPIs because those elements are hard to measure.

They delivered everything on time; the team gave very realistic ETAs and timelines, so they didn’t have any delays. Moreover, they were well within the budget. We primarily communicated through video conferences.

Marchio’s industry knowledge and brand strategy expertise distinguished them from the competition. Most importantly, their high level of collaboration was outstanding. They partnered with us and were willing to get to where we wanted without being precious about anything. They were capable and smart, had a very thorough approach, and delivered great work.

There was nothing they needed to improve; we were satisfied.

Work with Marchio! They’re easy to work with and a great partner.

I’m the chief experience officer at TruConnect, responsible for product marketing and customer experience. Our company is a telecommunications provider of Lifeline and connectivity programs for underserved and unconnected communities throughout the country. More than 48 million are eligible for our services, and we’re fighting the good fight to bridge the digital divide in the US.

We were experiencing plenty of growth and were ready to evolve our visual identity and branding. As a result, we needed Marchio to help update several assets, including our logo, website, and print and digital media.

TruConnect updated the visual design of our existing website. They gave us an overview of what the website would look like from a design perspective today and how our branding would be applied to our website.

We worked with three people from their team: an account manager, a graphic designer, and a copywriter.

I was working with another head of marketing at a company in Los Angeles. I saw Marchio’s work when they rebranded the other company’s website. For context, I’d seen what the company had done previously in terms of branding and witnessed what happened after Marchio worked with them. I was floored — it was so great. As a result, I acquired their reference from another contact, who found Marchio through Clutch.

The engagement lasted from January–April 2022.

We did brand live studies and saw around a 15% improvement in brand recall.

Marchio met all the deadlines and stayed on budget; they were highly collaborative. We typically communicated over Slack.

They were absolutely brilliant. Their lead designer was one of the best graphic designers I’d ever met. He was smart about every problem we needed to solve and incredibly thoughtful about abstract concepts we could convey through design.

I wish we'd spent more time in iterations; I would’ve gone back a couple more times on iterations. We ended up doing this, but it was outside of our expectations. When they thought we were done, I would come back with something else — that’s just me being a novice at that point. At the end of the day, I was extremely happy with their work.

Have clear goals and objectives in mind. Have an idea of what your endpoint looks like. The more you know about your brand or what you want your brand to be, the more clarity Marchio will have to deliver your expectations.

I’m the director of design, marketing, and communications of Chargie. We’re based in Los Angeles, California, and we have about 40 employees.

We needed to do top-to-bottom rebranding, which included our brand voice, visual identity, and tactics.

I presented to them our challenge and our intended scope, and we aligned on that. They then gave us guidance on how we could achieve what we wanted.

Two people from Marchio worked on our project.

I went to Google and found Marchio. I think also found them through an article on Medium. During our introductory call, I saw their portfolio which showed their incredible professionalism and expertise. We decided that they’d be the best fit because they offered a very hands-on approach to us. They also showed that they could give us the dedicated attention that we needed.

We spent $40,000–$50,000.

We worked together from April–September 2021.

Marchio successfully completed everything, and we had such a productive and excellent working experience together. Additionally, they trained us on the brand that we created together, which we found very helpful. When we relaunched our brand on September 1, 2021, we saw a record number of users on our website. Moreover, we hit a record in our rebrand announcement email for the number of opens, clicks, and general interest of people in our rebrand. We gained 400% new followers on LinkedIn, and our organic search doubled, too.

Marchio was super organized and structured; everything was clearly outlined, and they were very open to discussing any particular line items. We could reach out to them whenever we needed something, and they were always on time on all of our check-ins. In fact, they didn’t miss any meetings we schedule.

Their ability to guide us made them different from other service providers. We saw that they gained that special skill because of their industry experience and maturity in their practice, which we saw in every single presentation they created. Branding was a very difficult job to accomplish, but they absolutely nailed it because they really listened to our needs.

If they could clone themselves, that’d be great. We were super happy on our side, and we had no complaints.

If you want leaders and experts that know how to guide your team, Marchio is the company to work with. In addition, have an open mind, especially during their branding exercises. Trust their process because they’re going to do their best to translate and understand your intent and goals. Above all, listen to their advice and guidance.

We’re a global management and strategy consulting firm. We consult with major organizations in virtually every industry on a wide range of business challenges. As the VP of the brand studio, I lead the brand, design, and communications team.

When we brought Marchio in, we were refreshing our business strategy and wanted to make sure that our brand and visual identity were evolving in lockstep. Frankly, it’d been a long time since we’d touched our brand, so we recognized the project as an opportunity not only to refresh the way we talked about our brand but also to reexamine our visual look and feel.

Marchio initially led our brand refresh projects about two years ago. The scope of work was to update our visual identity, including the color palette, typography, and our approach to photography — all of it to make our graphic elements felt cleaner, bolder, and more modern. Of course, they also created guidelines to inform consistent usage going forward.

Their two principals worked closely with me and our creative director, functioning as extensions of our team.

Their principals and I were former colleagues, so I knew full-well what their capabilities were. When they started Marchio, I referred other professional contacts to them and had seen the body of work that they’d put out for those companies. That gave me even more confidence to bring them on. It was a no-brainer.

In total, it’s probably in the range of $300,000.

They hit the ground running around May 2019. We had them on a pretty aggressive timeline so that we could launch the brand in October 2019. These types of projects tend to take almost a year, but they did it in about half the time.

Marchio’s branding work has had a remarkable impact. Everyone from our senior leaders down has been energized by the brand refresh. We’ve received feedback that our visual identity is simpler, cleaner, and more modern.

The communication has always been quite seamless. We coordinate through email and phone, and they’re in regular contact with our creative director and project managers. Again, we really view them as an extension of our team, so they have a pretty good sense of what our process looks like. They always come prepared to share at check-ins.

The fact that we’re just working with the two principals as opposed to a big agency means that we’re really getting their undivided attention. They’ve built great friendships with people on our side, which has translated into a sense of trust and strong rapport. That’s been a huge part of why we’ve had such a great outcome.

Their smaller size can be seen as advantageous or a hindrance depending on the scope of work. Because it’s just the two of them, there’s a constraint around how much work they can take on at one time — they might only be able to focus on one initiative or major deliverable. This hasn’t necessarily been an issue for us since we already have an in-house creative team that can work hand in hand with Marchio, but I can imagine another firm might not have those internal resources.

Marchio works best when there’s great chemistry. You’re hiring practitioners rather than a big agency, so take advantage of that. They do well once they get to know their clients’ culture and ways of working. If they can get embedded into your team, the outcome will be great, so really try to invest in your group as much as you can.

I’m the chief marketing officer of a technology company. We integrate our technology into consumer electronics and we own several consumer-facing brands.

We needed help with branding.

Marchio helped us create a new name, logo, extended branding, and brand identity. First, we briefed them about our business.

We worked with Dom and Chad (Principals).

I was referred to them by another chief marketing officer. She sang their praises so I decided to give them a shot.

We spent around $100,000.

We started working together in July 2019, and our work is ongoing.

Marchio is very knowledgeable about the branding process. They were intelligent during the creative development and helped us be efficient in making the best decisions. Internally, we’re delighted with their work.

I had a flexible timeline with both of these projects. I let them set our timeframes for reviews, as well as the milestones and the meeting cadence. Without exception, they’ve met their commitment.

They’re clearly experts in branding. The team brings a lot of knowledge and expertise to the table. We never have to wait, since they’re still small. There are also no overhead charges. The team is very efficient and talented.

No, I’m very happy with them.

My advice is to work hard on your brief; make sure that it’s clear and complete. Then, get out of the way and let them do their work. If you do, Marchio will make you look good. If you micromanage, you’ll get what you deserve.