Ladder.io

I’m the marketing manager at a nonprofit children’s art museum in NYC. We have a gallery with rotating art exhibitions and offer different workshops and classes in fine arts and media applications.

My company brought Ladder.io on to help market and sell our registered classes. This includes weeklong summer art colony camps, which take place at the museum and an offsite location, as well as after-school classes. Besides our fall and spring semester classes, we offer studio classes for children under the age of five. We hired Ladder.io to increase sales for all of these classes.

Ladder.io manages our paid advertising. They mainly work with our Google Ads account, and they’ve also been managing Facebook and Instagram paid ads. As a nonprofit, we receive a certain monthly amount of Google Ads money in the form of a grant. Ladder.io has been working on optimizing that spend.

We work with a dedicated account strategist who we meet with weekly. There are other people on their team that he manages, but we deal with the strategist directly.

My company had worked with Ladder.io before I came on board, so I can’t really speak to that.

We pay a monthly fee of $4,000.

For this project, we began working together in October 2018, and the engagement is ongoing.

We had a successful summer colony season, which we’re really pleased with. We’ve enjoyed working with Ladder.io and find them to be very responsive to our needs. Here at the museum, what we’re hoping to be our targeted promotion can change quickly, and we’ve found that working with Ladder.io has helped us to stay nimble about what programs need to be promoted and when.

We have weekly calls to review the past week’s activity, which is helpful. They’re very clear about sending along assets that need to be approved and talking through their decisions behind certain copy or images.

What I really like about working with Ladder.io is the educational aspect. They really serve to educate their clients on certain aspects of digital marketing and what it means as a whole for an organization. The world of Facebook ads and paid advertising can be difficult to dive into, and Ladder.io has done a great job explaining everything and making sure that there is a large amount of clarity between what they’re doing day-to-day and how that affects us.

No, I don’t think so.

Our organization exists in a pretty unique space, being an art museum, a children’s educational institution, and a nonprofit. Since we receive a grant for our Google Ads, there are a lot of restrictions on how we use the money. I’d advise potential clients to see if Ladder.io has worked with other companies with a similar business model to their own.

I’m the marketing director of GLIDR, a B2B software company. We make product management software for product management teams.

Like many small, growing companies, there’s more marketing work to do than there are hands to do it. So, we were looking for a growth agency that would operate as an extension of our marketing organization. We wanted a partner that could bring in and execute growth experimentation.

Their scope consisted of any and all growth ideas. We determined a strategy on a pretty regular basis, evaluating various growth ideas and prioritizing them in design experiments.

We had one point of contact who functioned as our account manager. Generally, we met with her weekly to discuss progress and upcoming benchmarks. She would then coordinate with the rest of her team, who did all of the production and analytics work.

We conducted an extensive search, and we’d had experiences with other agencies that didn’t work out. So, when we found Ladder.io, we had a good idea of what we did and didn’t want. Their team just really fit the bill.

We spent about $20,000.

The project lasted from April–September 2019.

We’ve seen growth across a number of metrics since starting our work with them. They’ve had a big hand in increasing traffic, free trials, and conversions from trials to paid accounts.

I was impressed with their organization. They’ve mastered project management in ways I haven’t seen from other agencies. Our project manager is in touch with us at least once each week. We also added her to a Slack channel to keep her in the loop more actively.

Their attention to detail and the overall ease of collaboration set us up for success.

My only piece of constructive criticism is that they may have not been proactive enough in alerting us to opportunities and using their expertise to guide us. They were very good listeners and focused on the issues we wanted to tackle, though.

Ladder.io is a very diligent group. They’ll have tasks done as assigned, always on time. Because of that, many clients will fail to match their every and urgency around completing to project. Do your best to match their energy level to get the most out of the relationship.

I’m the CMO at a real estate startup. Our property apps for tenants and agents help to streamline the process.

We needed help with digital advertising.

Ladder.io did brand research to determine where we stood in the market. They looked at our website, audience, brand positioning, and competitors. We’d done very few paid campaigns, but they looked at the results of those. They presented a list of things we could do.

At first, someone in the UK managed the project, which was helpful because I could see them on a weekly basis. When they left the business, I worked with a growth strategist; now, I work with a different team member.

We wanted somebody with a lot of experience. I did a Google Search and came up with five agencies. I spoke with Mike (New Business Strategist, Ladder.io), and he ran through all of the work they could do for us.

My company spends $3,500 per month.

We started working together in September 2018, and the work is ongoing.

Ladder.io delivers great results. They’ve grown our app installs by 8% and cut our CPI in half.

Ladder.io provides weekly and monthly reports, and we have weekly calls to go over the results. We come up with content at strategy meetings with their creative team.

Their overall tactics are nice. They have a large database of ways to grow a business, and that’s quite useful. When I have a few minutes, I read through it. They also send a lot of emails with industry and marketing updates that we can try out.

Three people changing in a year is quite a lot, but the team member I’m with right now is the best person I’ve had from Ladder.io so far. In the beginning, I complained quite a bit about the changeover. My experience with them would have been perfect if they’d acted sooner.

Push them as much as you can; this really worked for me. You’ll get results regardless, but if you’re constantly speaking with them and understanding how else they can help your business, you’ll only benefit from it.

I’m the CEO of a stand-up comedy, video-on-demand platform called NextUp Comedy.

We were trying to determine our likely cost-per-acquisition and the best channels to utilize, but we didn’t have any in-house marketing or design capabilities.

Ladder.io performed a variety of tests over about a three-month period to determine the most effective ad channels. Their team managed the whole process, creating assets, submitting them for approval, and testing them using different ad creatives. They reported monthly on marketing efforts.

We worked with an account manager who was our only point of contact throughout the process. He liaised with his other teammates.

Ladder.io was recommended to us by a friend. They provided an armory of case studies that set them apart from competitors.

This engagement cost £2,000 (approximately $2,500 USD).

We collaborated on this project from February–March 2019.

They reported really good results, with some cost-per-acquisitions coming in line with our target. We were really happy with that because it showed the potential of our marketing channels, and we can show that to future investors. We were also pleased with the designs of the creative copy. The style and voice of the advertisements were great.

At the beginning of the collaboration, they performed an audit of the website and asked about project goals. They held weekly check-ins during which they showed us their progress and how they were adapting their strategy. Ladder.io was receptive to all feedback. Their team spoke in a clear and concise manner and demonstrated that they were doing good work.

Ladder.io provided a marketing experience that went above and beyond. Their team was always on hand to answer any questions, even those unrelated to our collaboration. They were very receptive to giving advice here and there about different areas of business. They didn’t let anything slip through the net.

I can’t think of anything that they could’ve improved.

As with any marketing company, it’s key to come into the engagement with defined goals.

I was a marketing manager at Tespo, a startup in the vitamin and supplement space.

We hired Ladder.io to develop a marketing strategy for over 10 product SKUs that each appealed to different buyer personas.

We wanted to increase new customer acquisition and drive down acquisition costs.

We received a referral from one of our investors.

Ladder.io planned a marketing plan that would reach our target customers. First, they audited our paid channels (e.g. Facebook and Amazon), and then they developed the ad creatives and landing pages. They deployed and managed the ads, evaluating their performance. Based on their findings, they optimized the landing pages and reported back to stakeholders.

I worked with a dedicated strategist.

The team's work helped shape our entire marketing strategy by enabling us to run messaging tests for upcoming product launches. We were able to define the optimal creative tone, graphics, language, and audience for our products.

The workflow was very effective. Our meetings were always productive and focused.

I was impressed by their expertise and working style. They are the most skilled digital team I've worked with. Also, their company structure always allowed them to take action on our feedback.

No, I can't think of any.