id8

I am the CEO/President of WestPac

WestPac is an independent wholesale insurance broker/MGA.

Referral

2-5 Employees

id8 started with market research to discover our brand perception, position, and messaging. From there, they identified our brand identity and architecture, including new logos, color schemes, etc. Once all of our messaging and architecture were identified, we then launched a change communications plan that clearly outlined step by step tasks/objectives leading to the final brand launch.

Clear positioning and messaging to employees and customers of WestPac was essential. It was vital that they understood the "why" behind the rebrand and how it would positively impact them.

Project Management overall was excellent. The project did take longer than anticipated, but this was in large part due to WestPac. id8 ultimately kept us on track. They also were open to feedback on all items along the way; they allowed greater collaboration to eventually create a brand that we were happy with.

Eric seemed to really take the time to understand who we are and how our business operates. This was refreshing because our business model is complex. Overall though, their entire team was wonderful to work with.

Not really. The project did take longer than anticipated so we could have kept on schedule a bit better, but ultimately not rushing the project likely yielded better results regardless.

I’m the president of Reflective Apparel. We manufacture and sell ANSI high-sensibility safety apparel.

Originally, we needed help with branding consulting.

We first hired id8 for branding consulting, but after that process and our discussions with them, we decided to extend our collaboration and make them our marketing arm. Now, id8 works seamlessly with us as an extension of our internal team. They continuously help us with any type of marketing literature, and they’re in charge of our new product lines’ branding, logo design, and marketing communications as we launch them. Their marketing efforts also include advertising strategies, such as Google Ads and email blast campaigns.

Lindsay (Senior Project Manager) and Hannah (Project Manager) are our main points of contact.

We’ve spent around $200,000–$250,000.

We started working together in May 2020, and our engagement is ongoing.

We measure the success of id8’s work by seeing our revenue growth. Whenever we launch a new campaign, we tend to see our sales increase; that’s how we know that what we’re doing together is working.

id8’s project management is great. My VP of sales and marketing and myself work closely with them and communicate with them multiple times per day. We have a weekly Microsoft Teams meeting for updates so that everyone is in line with the project, and we communicate via email back and forth constantly.

One of the aspects we like the most about id8 is that they’ve learned our business and understood what we’re trying to accomplish. They’ve been working for us for so long that they know what we’re going for and what we want. Thus, as they continue to build out new communication, it is very easy for us to collaborate without explaining our goals every time.

No. I can’t think of anything that id8 could improve on.

Lay out your goals from the beginning, tell id8 what you want to accomplish, and don’t be afraid to tell them no. They have a lot of different resources, but you’re free to use them as you please. As long as you’re clear on what you want from them, they’ll work right on that lane very well.

I’m the marketing communications manager at Builders (formerly known as Builders Insurance Group), a property and casualty insurance carrier. We serve 17 states and are quickly growing. Our core product is the worker's compensation and general liability, while other of our products include package, umbrella, and builder’s risk.

When I was hired in 2020, my boss was looking for some versatile communications talent. However, we hadn’t formally had any in-house communications team. Thus, we were looking for a broad skillset of external talent to assist us with branding, document design, content creation, social media management, and more — the full gamut of communication services.

id8 helped us with our rebranding project. In the beginning, we had an extensive research process, which id8 managed brilliantly. It involved market research and interviews with our key customers because we wanted data to support our branding strategy and brand identity development.

id8’s core team has five people, including Kriston (President), who was very involved in the early stages, Eric (Brand Strategist), and Morgan (Graphic Designer), who is our lead designer. We’ve also worked with Lindsay and Hannah (Project Managers). Additionally, we’ve worked with other people in supporting roles.

I have a very strong bias toward local branding partners. Thus, I searched the Atlanta area to find the right partner for us. After interviewing a number of agencies, we narrowed them down to two, one of which was id8. I found id8 specifically on a site that had done a compilation of the best branding agencies in Atlanta.

We’ve spent around $250,000.

We started working together in August 2020 and launched our new brand internally and externally in October 2021. The project would normally have taken about 12 months, but it was extended due to the pandemic. Still, our partnership is ongoing.

Since launching our new brand, our issued insurance policies have increased by 20% and our submissions by 6% compared to the previous year. The great thing about those increases is that the majority of the newly issued policies have been for other industries.

id8’s project management is excellent — they’re very strong in that regard. They have very sophisticated and talented project managers capable of keeping everything on track.

id8’s versatility and agility are outstanding; they have a great research arm, impressive strategic excellence, and great creativity in designing branding assets. A lot of other agencies don’t have the research abilities and competencies that they have.

For me, the biggest area in which id8 has room for improvement is in their content creation, but this issue is rather specific to my own skillset. I’m a writer, so I’ve noticed that they don’t have resources necessarily better than me at content writing. However, I have very high standards in that regard, and those issues might not be present when working with other clients. Still, it would be good if they grew their network of writers and content professionals to improve in that area.

Be as involved in the project as you can. They’re great at what they do, but our combined expertise has helped us a lot. Thus, my best advice would be to facilitate a synergy between id8 and you to get the best possible outcome.

I’m the assistant city administrator and chief public information officer at the City of Alpharetta, a municipal organization.

We're a fairly old organization, and we've enjoyed great success over the years in recruiting business and the industry to our community. However, as times change, positions and markets change as well. We found ourselves in a spot where we needed to reinvent and reintroduce ourselves to better fit our emerging role as a technology center.

We initially approached id8 to create a new brand identity for the city and redefine our story for economic development. They helped us identify and define our brand position and message, including the logo marks and colors that help communicate that message and that voice.

We’ve worked with Lindsay (Senior Project Manager), Eric (Brand Strategist), a couple of graphic designers, a web designer, and some developers.

We were out in the market trying to find a smaller boutique firm. Metro Atlanta has a lot of marketing firms of all sizes, and finding one that was a perfect fit for us in terms of size, approach and general culture was important to us.

We’ve spent around $55,000 so far.

We started working together in March 2021, and the engagement is ongoing.

The new position is just really starting to roll out, but already we're already seeing very positive responses from the local business market and our residents. We're also gaining attention and traction from the types of new market economy businesses that we were really hoping to attract.

Id8 has been outstanding in terms of project management. Their ability to coordinate with their team effectively was absolutely second to none.

id8’s attention to detail and to our relationship and needs keep us coming back to them. We’re also really impressed with their ability to listen, understand who we were, and help us capture and communicate it. We were having a hard time defining who it was we were based on our persona, and they were able to successfully capture that and put it into a story that was not only understandable but also appealing.

The one thing that I would say is maybe they could have pushed us harder. I think they could have pushed us a little more in terms of stepping outside the box a little more.

Be very open with them in terms of telling them what it is that you're trying to achieve and really spending the time to reveal your culture to them.

I’m responsible for the business development area of an industrial firm. We do surface engineering and equipment rebuilds. We also sell polyurethane wheels manufactured by Raeder Vogel.

We hired id8 to develop our marketing and branding strategy.

id8 is responsible for our marketing strategy and implementation. We had conversations with them to figure out what wanted to accomplish. They then reached out to some of our customers to better understand our business. Since then, they’ve designed a marketing strategy and helped us implement it.

Eric (Brand Strategist) and Jess (Senior Graphic Designer) are the ones most involved in our projects. Kriston (President) coordinates all of the efforts.

They were referred to the head of our organization. We looked at their capabilities, and after interviewing them, we decided they were the firm to go with.

We’ve spent around $23,000.

We started conversations with them in September 2020, and our engagement is ongoing.

It’s too early to see tangible results. However, we expect to start getting results in about 90–120 days. We’ll measure the success of this engagement based on how many people reach out to us and how much ROI and revenue we generate. In terms of working with id8, they’ve been great, and their work is high quality. Eric and Jess have leaned in well and listened to us.

We communicate through email and phone. They coordinate everything so well. I’m not certain about the tool they use, but I’m very pleased with them.

The creativity they bring to the engagement is high quality, and their project organization is solid.

Some members of our team thought that things were bumpy at first. However, everything started running smoothly as we went along.

The best thing somebody could do to equip id8 is to have a good understanding of their business and communicate their ideas as soon as possible. The more raw material you give them, the better they are at putting their creativity into it.