Guidea

I’m a department manager of Rx Outreach, a nonprofit mail-ordering pharmacy serving patients in all 50 states of the US.

We recently rolled out a new ordering software to order patient prescriptions through. In doing so, we had to recreate our online patient portal so that patients could log in, manage their own profiles, and place refills. As part of this project, we had the idea of redesigning the entire frontend flow of our patient portal, so we needed help with UI/UX design.

Guidea helped us revamp the entire UI/UX of our patient portal. Initially, we had a couple of meetings, during which my team showed Guidea our current design assets. Then, they created some UI/UX design mock-ups based on what we wanted and focused on the platform’s ease of use.

We worked with two teammates from Guidea: Nikki (Associate Director of Research & Strategy) and Natalie (UX Researcher & Designer). Nikki acted as the project manager, while Natalie was in charge of designing all the mock-ups.

Another person in the pharmacy industry recommended Guidea to us. Thus, we reached out to Guidea and took it from there.

I wasn’t part of the negotiations.

We started working together in the middle of March 2023. The project was four weeks long, so the design delivery was exactly one month after we started, in April 2023.

We recently finished implementing the UI/UX designs that Guidea created for us, so we launched our new patient portal recently. Thus far, we’ve received a few positive reviews from our patients on it. They’re very happy with the new platform, as it looks much nicer and much cleaner, and it’s also easier to use. Additionally, we were absolutely pleased with the quality of the work we received.

Guidea was very communicative throughout the entire project. Their team was open and detail-oriented, so we never had doubts; everything was upfront and forthcoming. Whenever we had feedback, Guidea implemented it within a day.

Overall, everything was absolutely phenomenal.

There was nothing Guidea could have improved on.

Don’t hold back any questions; be completely open and honest with Guidea regarding your expectations. They’ll take your input into consideration when they create your designs.

I am the President/CEO of Rx Outreach

Rx Outreach is a nonprofit pharmacy that uses automation to provide more than 200,000 prescriptions annually to people in all 50 states.

Referral

2-5 Employees

We worked with Guidea to determine priorities and develop a timeline. This included evaluating and selecting which activities were the most important for our clients to be able to use in the online patient portal. Once we determined what activities we wanted the clients to be able to do, Guidea created the process flows and screens. Guidea delivered the project as identified and on time. Their communication and timeliness was excellent and they brought ideas and suggestions for best practices.

Completion of screens for several work flows. They created high quality designs in the timeline that was created at the start of the engagement. They were wonderful to work with!

Delivered on time. Very responsive to needs - and even changes.

Commitment to excellence. In work product and professionalism.

No suggestions for improvement. They are an excellent company that provides excellent results.

I am the Design Program Director for a large IT company, specifically responsible for the UX of our Data Storage products and services.

We needed a deeper understanding of the consumers and users of Container-based data storage so that we could deliver products that are easy to use and meet the clients' needs.

Guidea was referred to me thru a colleague who had used their services in the past. After interviewing and discussing our needs, they were the top fit for our project.

Two researchers from Guidea worked closely with the product team, VP, and subject matter experts to research users’ needs and feature priorities in order to guide designs for Container-based data storage products and services.

We worked closely with two of Guidea's best, Alicia and Brian.

By using Guidea's user research capabilities, they were able to recruit and interview potential users and customers much faster than our in-house design team could have. This gave us user insights within 2 months that we could use to inform our designs and drive quick, iterative mock-ups and prototypes.

Very effective. They worked as if they were one of our own designers, completely aligned and interlocked on the task at hand.

We were impressed with their ability to quickly understand a very technical space to conduct meaningful UX research. Also, ensuring alignment and agreement across many stakeholders throughout the process, in order to stay on track at all times.

Nothing to note.

We are a growing portfolio of pharmacy software companies focused on improving operational efficiency and streamlining how pharmacies communicate with their patients. As the the VP of Product, I lead the Product Managers and the UI/UX Designers.

Our challenge was to completely redesign the UI/UX of our two-sided platform for pharmacist and their patients.

GUiDEA came highly recommended to me from teammates that had worked with them at two prior companies that I worked at.

We worked closely with GUiDEA to map current state experience; identify, prioritize, design, and test a large volume of high-fidelity screens from an elaborate set of B2B and B2B2C scenarios; and establish a new visual design direction based on revised product branding to launch a new integrated pharmacy and patient experience. The final deliverables included:

We worked together with:

We are close to releasing our new and improved pharmacy platform. When shown mockups, the initial feedback from customers and prospects has been extremely positive.

The Double Diamond design approach helped keep the entire team aligned and organized throughout the creative process. Artifacts created along the way enabled new team members to join the project and quickly ramp up.

They were able to distill a complex set of requirements into a cohesive UI/UX experience.

Nothing comes to mind.

I am the interim Head of Product Design, working at a growth-stage fintech startup.

I was hired to build out our product design team, but in the mean time we bootstrapped our department with 1-2 (at various times) designers from Guidea, who worked with me full time.

We spoke with a number of design agencies and individual contractors. Guidea stood out by having both top-notch people as well as the ability to dial their involvement up or down as our needs changed.

While working on my design team, Guidea's designers did the full range of product design:

We worked with 3 designers from Guidea in total.

The UI designs Guidea delivered were leaps and bounds better than what we started with: grounded in user research, systematized, and beautiful. Our users loved the updates to our web app and the internal team was really excited by the momentum that work delivered.

Guidea's designers were fully integrated into our design department, reporting to me and participating in all internal product development activities. I met with Guidea's management every two weeks to discuss how the engagement is going and address challenges and plan future work.

I wish I'd known sooner how productive a frank conversation about project challenges could be. This is on me, though.