Gen3 Marketing

I’m a manager at a consumer products company.

We needed help driving demand for our brands and increasing traffic to our website through the affiliate channel.

Gen3 Marketing helps us with affiliate marketing. They coordinate the partnership process, acting as a liaison between us and our affiliates. I give them our business notes, goals, and priorities, and they recommend partners who can help us meet those goals.

I work with two teammates from Gen3 Marketing, including Brianne (Director of Affiliate Marketing), who develops our marketing plans, and Candance (Affiliate Marketing Coordinator), who executes those plans.

I’ve been with the company for 11 months, and Gen3 Marketing was already our affiliate marketing agency when I joined.

We’ve invested around $300,000–$350,000.

We started working together in 2017, and the engagement is ongoing.

Gen3 Marketing’s work often exceeds our goals. In fact, our whole company turns to our affiliate channel when it comes to meeting our revenue goals, thanks to the plans and placements that Brianne recommends.

We communicate via video calls, emails, and phone, as necessary. I meet with them three times a week to relay the information they need, and they discuss our partnerships’ performance. We also coordinate with Gen3 Marketing via chat about opportunities for pressure weeks or months and how they can support our campaigns.

I’m impressed by Gen3 Marketing’s constant curiosity. They also have great relationships with different partners, which is helps us constantly learn about new opportunities to drive demand, improve exposure, and increase traffic to our site.

I don’t have anything they could improve.

Book them! Gen3 Marketing will deliver.

I’m the CEO and founder of a B2C and B2B tea company. We have a matcha brand, and we mainly sell our products to the foodservice industry. In addition, we make custom grades of matcha for large food and beverage companies.

We needed someone to build our affiliate program to help us generate more clicks and acquire more customers.

OAK Digital manages our account on ShareASale, which is our affiliate network. They approve and reject affiliates and also generate lists of prospects. Then, they organize the affiliates using a tier system that ranges from premium publishers to bloggers.

We’ve worked with four people, including Trey (Senior Account Manager), a premium content manager, a junior account manager, and a mid-level affiliate manager.

The team had worked with one of my closest friends, who then recommended them to us. They had produced some really great numbers, so I considered working with them. I interviewed several firms, but OAK Digital was the most competent.

We’ve spent $20,000.

The project started in September 2021 and is ongoing.

OAK Digital has increased our revenue by a considerable amount. We’ve also seen a boost in affiliate sales. The team has built a highly comprehensive database for us and created a pipeline to help us grow even more.

Their project management is excellent. OAK Digital does what they say they’re going to do and adheres to the timeline they set.

It’s rare to find a team that delivers on their promises and sticks to deadlines, so we’re satisfied with OAK Digital.

No, there’s nothing they could do better. They’ve done a great job so far.

I recommend having a solid knowledge of e-commerce, sales, and web traffic. This type of marketing might not work for every kind of business.

I’m the VP of digital for HATCH Collection, a B2C e-commerce company and omnichannel maternity company. We sell maternity clothing, beauty and wellness products, and publish a maternity publication.

We hired them specifically to increase revenue from our affiliate channel and optimize it for partnerships

They manage inbound requests, payments, partnership discussions for our affiliate brand. They’re managing each platform and report on sales and commissions for each channel. They also work with other publishers to sell our product.

At a minimum, we have two people working with us every week. At different points in our engagement, we’ve worked with as many as five people depending on what we needed.

I think it was a referral from someone who used to work on our team. When I came on board, we decided to keep working with them because they are experts in the things we needed support on. They also kept us very organized so we can track everything we need so we can grow.

Our partnership began in September 2019 and is ongoing.

The affiliate channel is matching if not beating the total growth from the rest of the business. We’ve seen year-over-year growth in our partnerships with premium publishers and our average order value (AOV). We’ve tracked the AOV relative to the rest of the business in the same time period.

They’re always very responsive. They do a good job of keeping our team accountable. They often are proactive and remind us of what we owe them. Every week, they deliver quality reports with analytics so we can discuss it. They’re always ready to answer the questions we expect them to.

I was impressed by the extent of their knowledge and how they apply it to our business. We’re a high-end maternity brand — our prices aren’t low — but they make sure we diversify our partnerships. They help us collaborate with partners we wouldn’t normally work with. They present unique ideas, but they make sense for our business. As a result, we often see substantial customer engagement from these partnerships that we wouldn’t have made on our own.

If there’s anything to improve, they could collaborate more with us and our PR agency. They so well, but they could probably go a step further to bring in more premium partners. But that’s a tough ask.

Be extremely clear and open about your marketing calendar for the entire year. It could also help to give them a quick recap of what has and hasn’t worked in the past. They’re very well-versed in the market, so context helps them tailor their services and determine what to tackle first. They’ll ask all of these questions upfront, but you should treat them more like a partner and not just part of your marketing team.

I work at a multi-brand holding company, where I run paid marketing and growth. We have teams for traditional digital channels and social, so I handle all of our other channels across email, affiliates, and other channels we test for our brand marketing.

We wanted to start driving a more efficient cost of acquisition across our main offer types. Our team also was aiming to increase business awareness through content placement.

They manage our entire affiliate channel, partnering with me across various affiliate partner categories. That includes premium content publishers, loyalty sites, deal sites, bloggers, PPC partners, influencers, YouTube influencers, and more. They’re owning much of the strategic development after strategic planning is set on my end.

There are about 7–8 people working on our project at this point. As we expand into new markets, we have additional people onboard to our account. Our team with them has grown over time.

I was thrown into a relationship with their company at a previous job and appreciated their understanding of how digital marketing works with and impacts other channels. They have an arm of their business that’s focused on premium publisher content, which was very compelling. I felt that they could support PR efforts there. At that job, I developed a strong relationship with them.

We’ve been working with them since around December 2019. Our scope with them has continued to expand, especially in the fall of 2020.

We measure their success by looking at order volume and revenue volume as well as our general growth month over month. Our team also examines our customer acquisition cost (CAC) for the brand that we’re using free trials to drive. For brands that don’t involve free trials, we look more at the ratio between average order value (AOV) and CAC because these brands offer higher price-point products.

They’re super communicative, generally responding in a few hours. We use Impact as our affiliate platform for commissioning, and they’ve taken over all of the day-to-day management of the tool. When we’re upgrading that platform, they make sure that they collect all the necessary information for us to make a quick decision. All we need to handle is final sign-off and tech integrations. They take a lot of ownership by wanting to hit our goals and align with us.

They’re a great partner that feels like an extension of our team. Because they take our goals to heart, they can align closely with us and focus the strategy as effectively as possible. Overall, they’ve done an excellent job of supporting our growth and taking up a diligent approach.

I can’t think of anything.

It’s important to determine your goals and set expectations. From there, their team can do a strategic analysis of what you need to do from a partner perspective to meet your goals. As long as your expectations are clear, they’re willing to communicate what can be realistically accomplished and execute on reasonable requirements. They focus very closely on relationship management, and it’s hard to find agencies that are willing to push back when needed or have more difficult strategic conversations to make sure your approach is as strong as possible.

I’m the CMO at Basepaws, a cat DNA testing company. We sell our product online through our website and Amazon.

As an e-commerce startup, we were trying to find the best strategy to sell our product through social media campaigns, optimize our cost-per-acquisition, find the most relevant segments, and generally increase our ROI.

OAK Digital ran our Google PPC campaigns and social media paid ads on Facebook and Instagram. They also did freelance marketing for us. They worked with affiliate networks, premium publishers, and influencers. The main KPIs were to keep our cost-per-acquisition low and grow our revenue month-by-month.

We had three dedicated managers for Google Ads, social media, and affiliate marketing. Another member was responsible for reports.

I’d heard good things about Anthony (Founder) from other brands in the pet industry, and we had a call with him. We kicked it off from there.

The total spend for a year of work was $100,000–$200,000.

We started working with OAK Digital in May 2019. We changed our plan after COVID and decided to create an in-house team.

With OAK Digital’s help, we grew our affiliate channel 10 times by the end of the year, and our revenue stream from affiliate marketing grew accordingly. Paid social and paid search also grew with them.

The process was streamlined with weekly and monthly reports and calls. We also exchanged a lot of emails. OAK Digital was always available whenever I needed them.

Their results and the way they worked as a team were the most impressive things about OAK Digital. Their strategic thinking and proactiveness make them a well-built team.

No.

Clients should be clear about the goals they set up for the team. What helped me was always being honest regarding the goals. I set up expectations properly for both sides, including for myself.