Fractl

I’m the communications manager at an insurance agency.

We hired Fractl to do large-scale digital PR and data journalism campaigns to increase our website’s domain authority.

Fractl worked on data journalism campaigns, including long data-based articles. The team also produced infographics that displayed the results of the data surveys. Moreover, Fractl gave us opportunities to submit expert quotes to journalists who were seeking them out. The team managed and followed up on the requests, got our quotes, and submitted them to the journalists.

We worked with around five teammates from Fractl, including those from content marketing, data journalism, and digital PR.

We knew Fractl from referrals and had worked with them before at a different business. We knew of their track record of success in digital PR. When attempting to choose an agency, we met with Fractl and three other agencies. Each agency submitted a proposal, and we reviewed those proposals and had meetings with each agency. After that, we decided to work with Fractl.

We worked with Fractl from February–August 2025. We will focus on other marketing channels for the rest of the year, but we'll probably work with them again in the future.

Our domain rating went from about 15 to over 30. The most successful campaign we worked on with Fractl over the past several months was a data journalism campaign about the vandalism rates on Teslas in connection to the current political climate. The team also produced high-quality infographics.

Fractl met deadlines and stayed on budget. We exclusively used Google Sheets to track our progress, and Fractl registered the campaigns we were working on, all of the links we had as a result of those campaigns, and all the expert quote requests that were in play. For our communication, we used Slack and had occasional meetings.

The ease of communication and how quickly Fractl responded to questions on Slack impressed us. Fractl made the process super simple. The team was highly professional and successful in what they did, providing a great client experience. Fractl made everything smooth and offered us a lot of confidence that we were going to reach the goals we had set.

I can't think of any.

Go into an engagement with Fractl knowing that you have the time to devote to the responsibilities on your end as a client. This includes providing and reviewing quotes and reviewing data journalism campaigns. This is the way you’ll get the most out of the engagement. Fractl will work as fast as you’re able to work, so knowing you have the capacity to do so makes the whole experience much more successful.

I'm the media director at a traditional and digital marketing agency.

We needed help with content marketing.

Fractl provided SEO and content marketing services. The team conducted discovery sessions with our end client to determine what they wanted to be ranked for and who they were trying to target. After that, Fractl created an SEO strategy that targeted a list of keywords and a timeline for delivering the content pieces associated with those keywords.

We worked with 5 to 6 people from Fractl, including their partnership group, the director of content marketing, and an SEO specialist.

We were in the same service area, so we knew about Fractl. We engaged with them because they were experts in content marketing, and we didn't do much of that.

We spent between $500,000 and $600,000.

We worked together from April 2022 to March 2024.

Fractl took our end client's site from nothing to 18,000 visitors per month. The quality of the team's work met our expectations.

Fractl delivered on time and on budget and communicated well with us. If something wasn't right, they fixed it. We had no complaints. We communicated via email, phone calls, and Zoom.

Fractl's biggest strength was their backlink efforts, especially the data journalism campaigns.

No, they should continue to see good results.

If organic improvement is something you're looking for, I recommend working with Fractl.

I’m the head of SEO and content at a math game company. We gamify the math learning process so kids can learn math through playing a fun game.

We had a lot of bad backlinks and very few strong ones. We hired Fractl to pursue better quality backlinks on major media websites.

Fractl devised a plan for our engagement. They conducted surveys on our behalf, and we approved the topics and survey results. Then, they pitched stories about those surveys to media outlets all over the United States. They were responsible for images and text.

Our primary points of contact were their content marketing and digital PR directors.

I was brought on late in the process, so the engagement was already ongoing when I joined.

We invested around $141,000.

The engagement lasted from May 2024–May 2025.

Fractl got us over 1,400–1,500 media mentions across the internet. They also got us approximately 40 DA90 or higher backlinks, approximately another 25 DA80 or higher, and another 50 DA70 or higher. In general, people were interested in the surveys. Some people were really enthusiastic about some of the surveys they did. We got a lot of positive news coverage.

They met deadlines and stayed on budget. We communicated via email and had a meeting every two weeks.

They overdelivered. They promised 300 mentions and backlinks, and they gave us 1,500. That was much more than we were looking for.

They could be a little closer to our market niche.

Fractl is a great partner for SEO, PR, and quality backlinks for your website. They know their stuff. You should work with them if you’re looking for original survey research. That has much more cachet with reporters than just regular blog posts. That’s what they’re really good at, and that’s why I recommend them.

I’m the CMO of a company that sells health and personal care products.

We hired Fractl for digital PR and SEO services.

We initially discussed the project with Fractl, and they came up with ideas and options for our digital PR pieces. We iterated through them, picked a handful, and executed them. We continued to iterate on ideas and pick them as we went through the project.

We worked with a number of folks on Fractl’s team, including the director of content marketing, a data journalism manager, and a director of digital PR.

I met Fractl many years ago. Originally, I got a referral for them. They were one of the best out there in digital PR and getting effective backlinks for SEO.

We spent about $195,000.

We worked together from April 2023–March 2025.

The content was always high-quality, and the results were consistent and solid. We saw over 200 placements on sites with a domain authority of 70+, which was the kind of links we were looking for. The quality of Fractl’s work met our expectations. We used the research reports extensively for our own social and email campaigns. The content was very good.

Fractl delivered the work on time and on budget. They communicated well with us. We used Google Docs, Zoom, and emails.

Fractl’s content was excellent.

No, I’d definitely use them again.

Fractl is very good at what they do, so take their recommendations.

I'm the director of inbound marketing for Software Finder. We're a software aggregator company that writes reviews about software and generates leads for software companies.

We needed help to push our organic efforts.

We wanted to enter the digital PR domain and needed a US-based agency to help us. Fractl does newsjacking and data journalism campaigns for us. The goal is to do studies and research and get them placed online while linking to our website. We want to be ranked high in search engines.

We work with Kip, Fractl's Associate Director of Digital PR, and Joe, their Director of Content Marketing. We've worked closely with them; they're our main contact points. We hold meetings every other week.

Some of our peers in the industry highly recommended Fractl. We contacted colleagues from other companies and one of them recommended Fractl for their PR services. Our peer said Fractl is the best in business, so we chose them.

We've spent $50,000.

We started working together in September 2024, and our relationship is ongoing.

Fractl has done about 15 campaigns for us. One of the pieces they published on our website got outstanding traction, and many prominent media outlets like Forbes picked it up. We've also gotten links and mentions from authoritative websites, which has been helpful.

Fractl beats the deadlines. Whatever they promised to deliver within the first year, they've almost delivered in the first seven months. We track our project through a Google Sheet. We have meetings with them every other week and communicate via Slack.

Fractl's work speed is rare to find. We've pushed them to deliver quickly, and they've met targets sooner than anticipated. The team is highly professional, always on time for the meetings, and consistently has the updates ready. It's always a pleasure talking to them; they're very well-organized.

No, Fractl has been very professional about everything. Their follow-up is good. They give us regular updates without asking, so we're pretty satisfied.

Fractl is a company you can trust. Be clear about your goals and what you want to achieve through the engagement. If your goals align with Fractl's expertise, you've made a good choice you'll be satisfied with.