Content Workshop

I am the CMO of the company.

Our company is a platform and full-service agency where brands can create high-quality digital ads at scale to support a test-and-learn approach for business growth.

Referral

2-5 Employees

Prior to hiring Content Workshop, we had been producing content consistently but without a strong strategy behind it, and therefore not seeing any real improvement in traffic from search. When we hired Content Workshop, we started with an assessment of our content and a strategy to identify keywords and content pillars where we could get meaningful growth. We were very impressed by their strategy and hired the team to produce consistent weekly content for us on an ongoing basis. They delivered weekly blog posts and additional larger-scale content pillar pages.

The team was very responsive and always delivered their content on time. They were wonderful to work with. They heard our feedback and were very receptive to changes. They also balanced our feedback with a healthy dose of expertise, which was appreciated.

Virtual Meeting

The team is very bright and has a very strong operational process. They made the task of creating a lot of content consistently feel very smooth and efficient. Their content was well done. They learned about our business, and they were very quickly able to speak/write as an expert on paid social advertising. In the few times we had to revisit the content, they were quick to address the change and the second draft hit the mark.

I wish that Content Workshop had a little more technical SEO expertise on their team. We had some specific SEO questions that were not immediately addressed, but they would get back to us after doing some research.

I am a former Department Head at TheAppLabb.

Custom app design and development.

Referral

We initially engaged Content Workshop to develop a series of blogs and other assets to help build our SEO and organic presence online, as well as for sales enablement purposes. As our relationship grew, we also trusted them with developing case studies, product pages, and a sales deck our sales team could leverage with confidence.

No areas for improvement - the team did a stellar job throughout our entire engagement.

I am the US Marketing of an information technology company

We are a solutions-based software development and design agency.

Referral

Great culture fit

2-5 Employees

They developed a series of blogs over two years along with a few white papers, a landing page, industry and service website page content, emails and email lists, and provided crucial Hubspot support. They developed a lead scoring system, standardized email lists, helped with segmentation. They produced slide decks for event marketing.

Our CRM has been a process to properly segment and clean up data. We are almost there to having more accurate lists for drip/nurture campaigns. Their Hubspot expert has been able to dive into issues, refine filtering, establish workflows, and be an integral support to a small in house team. We were also able to refine our blog strategy with the latest batch produced being high quality.

Timing could be up and down with content production. They are a nice bunch, always friendly.

Super nice, personable and responsive people. Working for so long with the same vendor, they really become colleagues and friends.

Managing timelines (could be tighter) and ensuring brief descriptions don't get shuffled (occasional).

I am an executive of Amplify Horse Racing

Nonprofit promoting education and careers in the Thoroughbred industry to youth and young adults.

Referral

2-5 Employees

The overall goal was to launch an amazing new website, but Content Workshop did so much more than that. They brought us along at a pace we were comfortable with, considering we have a tiny team. They guided us through the process of developing a voice for our brand, gave us SEO tools, helped with content ideation, and more. They delivered on the website, which since its launch has had more than twice the number of monthly visitors than we had previously.

The project fell within our budget, and we've achieved great metrics since the website's launch. A lot of people are discovering our organization by way of the website.

The website was launched within the desired timeline. The CW team responded to our needs quickly over email and Zoom calls, and sometimes text if something was urgent.

Their ability to listen to what we wanted and needed, and adapt timelines along the way. They did a tremendous job of developing content for us about a subject matter that is very unique. They also found a way for us to keep working with the web developer after the project so that ongoing work fit within our budget.

There wasn't a lot of clarity about how far past the website launch their services extended. The day after the website launch, we found some items that had been overlooked by the web developer and needed to be fixed, which ended up incurring an additional cost because we had already launched. There was also very little off-boarding process. We didn't have the funds to have a retainer and continue working together, so we were suddenly just finished.