Catchword

I am the Director of a software company.

We provides financial intelligence and analytical tools to help business leaders make better, faster decisions.

Existing relationship

Referred to me

2-5 Employees

Catchword's project management was highly responsive and efficient, keeping us organized with a clear project timeline, recommendations, and deliverables; they successfully worked within our tight timeline to develop a new product name and went above and beyond to incorporate our business needs and inputs into the creative process.

What impressed us most about Catchword was their ability to make the naming process both fun and educational, providing valuable guidance, pointers, and insights to keep us focused and informed despite the subjective nature of the task.

No.

I am the Partner of Capitol Advocacy

Public Affairs

Online Search

2-5 Employees

Catchword was tasked with rebranding and renaming our firm to reflect our evolving vision and expanded scope of services. The project involved thorough discovery sessions, competitive analysis, creative brainstorming, and iterative feedback cycles. They presented us with a wide range of name options, each supported by strategic rationale and analysis. Key deliverables included a shortlist of vetted name candidates, a final report explaining the decision-making process and recommendations, and additional guidance on preliminary trademark analysis and how the new name could align with our branding goals

Although we initially aimed to rush the naming process, we ultimately decided to pause and take more time to reflect on this critical decision. Catchword’s work was invaluable in laying the groundwork for when we choose to proceed, and we fully intend to continue working with them. They delivered a strong shortlist of thoughtfully crafted name options. Their thorough process helped us gain clarity on our brand identity and ensured we’re well-prepared to finalize a name when the timing is right.

Catchword’s project management was outstanding. They adhered to the timeline we established and delivered all key items on schedule, even as we pushed for a quick turnaround. Their team was highly responsive to our needs, always available to answer questions, provide updates, or make adjustments based on our feedback. They maintained clear and open communication throughout the process, ensuring we felt supported every step of the way. Their professionalism and flexibility made the entire experience seamless and enjoyable.

What really stood out to us about Catchword was Mark and Katy—they were such a pleasure to work with! Their creativity and strategic thinking were incredible, and they made the whole process feel easy and enjoyable. We loved how they didn’t just throw out random names; every option was thoughtful and backed by solid reasoning. Their enthusiasm for our project and their ability to balance big ideas with practical details really made them unique.

Honestly, we had a great experience working with Catchword, and there’s very little we’d suggest improving. They were incredibly responsive to our needs and adapted seamlessly to our timeline. Overall, we’re very happy with their work and look forward to continuing the collaboration!

I am the Creative Director of GreyBox Creative

We provide creative services such as complete visual identity systems including website design, development.

Their outstanding reputation and our prior experience working with their team.

6-10 Employees

At this point, we’re quite familiar with Catchword’s process, having worked together several times. Generally speaking, their process involves a lot of discovery work, the creation of naming parameters for the project, multiple rounds of name development and review, and various degrees of name screening. In this case, the process was on an accelerated timeline, and so the Catchword team conducted just one round of name development. But they went all out when they presented their recommended names, presenting them in a very impressive graphical context, including name stories and taglines for each of the names. It really helped our shared client to see just how impactful each of the names could and would be.

Both the client and our team were super impressed by Catchword’s name recommendations! The client even had a hard time narrowing down the list for trademark evaluations. It’s really amazing the range of name styles, conceptual thinking, and creativity they demonstrated during this process. And I know that, ultimately, several names cleared the client’s trademark review, providing them with multiple name options to choose from!

Especially given how fast this project moved, it was critically important that it be managed efficiently, and Catchword was super effective, making sure everyone involved was always up to date, clear on next steps and responsibilities, and confident that we were all going to make the deadline! They made sure to get meetings on the calendar right from the outset, and every deliverable was provided on time and as expected.

Virtual Meeting

Catchword is the leading naming agency on Clutch for a reason! They’re really the best in the naming business, super smart, extremely creative, and wonderful people to work with.

Nope. As expected, they nailed it, getting another client over the naming finish line in record time!

Greenburgh, New York

I’m the founder and President of GreyBox, an award-winning creative and design agency based in New York.

GreyBox and Catchword have collaborated on several company brand development projects in the last few years. Our first collaboration, and the primary focus of this review, involved the creation of a brand name and identity for a biotech company focused on cancer detection. Catchword developed the name and GreyBox developed the identity, though we worked hand-in-hand, very collaboratively, throughout the process. It was during this first collaboration that we got to really know each other, discover both a professional and personal synergy, and and establish a foundation for an ongoing agency partnership.

A few years ago, Catchword reached out to our team to discuss possible collaborations. They had discovered GreyBox online, appreciated our design work, and were looking to strike up a relationship with an agency like ours. We’re thrilled they did because the partnership has been incredible. There’s a genuine and mutual respect for each other’s process and deliverables, and a really strong cultural fit. We’re like-minded agencies placing an emphasis on doing outstanding work and everything we can to exceed client expectations. Even though the relationship is just a few years old, it feels like our teams have been working together forever.

Our combined agencies were responsible for developing a company brand name and visual identity for a shared biotech client. Catchword carried out a full brand naming program, including discovery work, multiple rounds of name development, and trademark vetting of client-preferred names. Our team participated in the naming process, providing input from a design perspective, and reciprocally, Catchword participated in and provided input during the design phase of the process.

Catchword had a full team working on the name ideation, but our contact was most directly with Mark Skoultchi, one of the agency’s partners.

Now having completed several collaborations with Catchword, I can really understand why they’re the leader in brand name development. Their process is remarkably well honed and their name ideas really inspired, but more than that, they’re just super smart branding professionals and incredible people who place a real importance on doing amazing work and exceeding client expectations. We absolutely love working with them and we look forward to many more collaborations in the future.

Catchword is an incredibly well-oiled machine. Their team has been through the process of company name development literally hundreds of times, so, project management is, as you would expect, extremely smooth and effective and most of our collaboration took place on Zoom.

Just about everything impresses us about Catchword. They’re very strategic thinkers and incredibly creative wordsmiths, highly responsive and client-oriented, extremely personable, fun people to work with, and true experts in their field. You won’t find a more impressive naming agency anywhere.

Quality: 5 - Quite simply they are the best at what they do.

I am the Associate Director of a business services company

We are a data and analytics company that serves several different industries.

Catchword was brought on to provide branding services for our company. They completed an in-depth discovery phase, a streamlined round of name development, and trademark prescreening.

Online Search

2-5 Employees

Catchword's process started with a comprehensive discovery phase where they reviewed internal materials and completed market research to understand our company and its position in the industry. They then led an interactive session with key stakeholders to further refine the direction they would take to develop a new name for us.

Our work together is still in progress, but we've been incredibly impressed with the names that Catchword has developed for us and the approach they took to understand our culture and company identity.

Working with Catchword has been fun, engaging, and responsive. Their project management and communication have been excellent.

The Catchword team demonstrates true curiosity and is very personable!

None at this time

I am the Global Marketing Strategist of a medical company

We help pets lead fuller lives by giving veterinarians the tools, technology, and insights to see clearly and get the answers they need.

Referral

2-5 Employees

We engaged Catchword to develop a brand name for a new pet diagnostic platform. Their team also assisted with trademark evaluations and linguistic research to validate the names they developed. In addition, they generously assisted with some out of scope work including follow-up creative ideations and the creation of category descriptors to contextualize the selected brand name. We sincerely appreciated this additional, unbudgeted work.

I would point to the extensive list of fantastic names that cleared not just a trademark prescreen but a linguistic evaluation as well! I’ve been a part of naming projects in the past and I can say, without question, this was the smoothest, most fun, and most successful project I’ve helped manage. Major kudos to Catchword.

Beautifully! Regular and responsive communication, adherence to timelines, friendly and personable. I loved working with them, always felt well-supported and informed, and wouldn’t hesitate to hire them again.

Well, while everything impressed me, including the awesome range of names they developed, I guess I would say the process itself. Catchword has been a leader in their space for many years, and the experience shows. From start to finish, I always felt extremely confident in their work, how they managed the project, their level of expertise, and that we’d end up in a great place. And we did!

Not that I can think of. They’re awesome.