C42D

I'm the founder and CEO of a virtual mental health clinic for new and expectant mothers.

We needed help creating our branding and brand identity.

C42D assisted us with our branding, which included our logo, color palette, and tone of voice. The team helped define how we communicated with the external public. When we started our contract, C42D gave me a good foundation for understanding the project's expectations and structure. Once the team learned what I wanted, they accommodated our relationship to move further. I gathered a list of C42D's previous work and what I wanted and brought it to them. We had a call with the entire team to discuss the project's process and timeline. The team also shared with me how they approach each step of the process. Before we got into the design work, C42D guided us through a process where they interviewed our team, clients, and other people who had interacted with my brand. C42D helped us rally and curate testimonials from existing parents who had used our services, which provided insight and informed our tone of voice and language. I also shared with the team some research we had done about our audience and client base, which helped significantly because the staff didn't quite reflect our focus audience. I didn't want gaps around how to speak to our audience. After research, C42D ended up giving us design options for our logo to choose from. The team delivered three different logos, and we met internally to compare the pros and cons of each of them. Once we chose the final logo, we asked C42D to change one aspect we didn't like. The team sent us designs in Figma, which was a mock-up later in the stage. We reviewed several mock-ups and different options for logos in PDF form.

I initially worked with three teammates from C42D and a fourth team member who delivered the final assets. I worked with a lead designer, a project manager, and a lead researcher.

I found them through a Google search while looking for a branding and marketing agency. I was searching for professional graphic designers who had done previous work for other companies in the healthcare industry. I saw that C42D had worked and serviced companies I admired and of which I liked their brands. I informed the team I wanted a similar look and aesthetic, so I leaned on them.

We spent $50,000.

We worked together from March–May 2024.

We used the graphics provided by C42D to run ads. We received overwhelming reviews among our partners and clients about our brand and logo's great look and feel. Anecdotally, we received a lot of compliments and feedback. I also liked that C42D delivered three different logo options from which we could decide and narrow down to one versus only giving us two options or giving us five options. C42D gave us enough options to review and then whittle down.

I want to highlight the work of C42D's lead researcher, who led all our calls and conducted interviews. He spoke most with my team, taking what we shared in our research and beautifully turning it into taglines. He was very helpful, and I liked how he approached parents, taking a lot of care and consideration for the industry we're in, which is mental health. He spoke from his personal experience, and we felt like he identified with us and our problem. He was wonderful to our clients.

I liked that C42D had a dispersed team. The agency was based in New York City, where I'm from, and it was nice to know that they had an awareness of the city, which informed their quality of work. However, not all of their team members were in New York City. I learned that one of them was in Vancouver. The dispersed team ended up being very helpful because they had flexibility in their time and schedules to interview our clients located on the West Coast or in other areas with time differences. C42D's team location worked out really well because they were more accessible than if they had all been in New York City.

I'd have liked to be more involved in the construction of the brand. We had a check-in call, but that didn’t happen weekly or as often as I thought it would be. That was mainly because there weren't many things happening on a weekly basis, but I would've liked to have that face time and know what was happening behind the scenes a bit more.

I recommend having an open mind and communicating what you need as best as possible. Do some research on C42D's prior work and try to match your preferences with what they've done in the past. That was what I did, and it was really helpful going into the engagement with C42D. I communicated with the team clearly, and it resulted in us getting what we wanted. I also suggest giving feedback to C42D about their work. We didn't like one aspect of the final logo, and asked the team to change that. Communicate if you don't like something and let C42D know so they can change it.

I am the Founder + CEO of Bullock Capital

Commercial Real Estate and Angel Investing.

2-5 Employees

Finished branding and website live.

Yes. We maintained weekly project status calls. Client responded to all requests in a timely manner.

They fully integrated the team with specific role skillsets.

NA

I am the Managing Partner of Connexa Capital

Connexa Capital is an early-stage venture capital firm dedicated to supporting businesses with strong economic fundamentals and sustainable growth strategies.

Referral

2-5 Employees

C42D was engaged in helping us name our new investment firm, define our brand identity, create our brand elements, refine web copy, design our website (including graphic design), and design our firm marketing materials. Deliverables included, but were not limited to:

The C42D team was extremely engaged, punctual, and available throughout our process and remains available to support us today as we continue to refine our site. C42D behaved like an extension of our team, demonstrating genuine alignment of interests as we worked together to create a visual identity that reflects our firm's approach and values. We continue to work with C42D and expect to engage them for additional projects in the future.

C42D did deliver on time. When we needed additional changes, the team was patient and quick to implement suggestions over several rounds of comments.

C42D possessed a high degree of competency in every key area that we worked in and remained extremely responsive throughout the process. It was a pleasure to work with them, as it was clear that the entire team was passionate about delivering an exceptional outcome for us.

None.

I'm the co-founder and CEO of When. We've developed a novel employee benefit that helps workers afford health insurance after an involuntary job loss.

As a startup in the employee benefit space, we felt it was critical to have a company name and branding that accurately reflected the problem our business was solving. We weren't happy with our existing company name as it potentially created negative connotations for target clients. We needed C42D to help us create a new company name, and develop our brand identity to take to market.

One of our west coast investors gave us three highly regarded potential brand agencies, C42D being one of them. Our leadership team interviewed all three agencies and we settled on C42D because we felt confident in their ability to hit our timelines and work within our budget.

We went through a lengthy discovery process where they learned about our business and the problem we're solving. They spent a lot of time learning about the employee benefit space, how it works, possible competitors, and how we wanted to enter the market.

The CEO and founder, David, was involved in most of our discovery, strategy and naming meetings. Ashley led the efforts on strategy and naming. Christa was the project manager involved in all steps of the project. Alison led the efforts with the logo. TJ led the effort on developing our website.

In our opinion the project was an absolute success. Our new company name, logo and brand identity perfectly reflect the image we wanted and needed. Our investors were thrilled with the outcome, and our business partners and clients love our name and branding.

I was impressed with their weekly meetings and weekly status documents they sent out (pdf with a project timeline/gantt and where they stood with in the timeline). They ran the meetings effectively, and didn't waste our team's time with unnecessary calls. It was fairly common to have a meeting done ahead of schedule, and we got off the call early, and then receive a follow up meeting with the project status. No complaints with how they ran the project.

C42D impressed with a good blend of creativity and project management. I've seen plenty of creative projects that were mismanaged and ran inexplicably past timelines, but C42D was professional in both their management and ability to deliver a truly creative solution for us.

The sharing of PDF status documents gets a little messy. I think using a better online project collaboration tool would be beneficial.