Barretto

I am the Director of Brand, Digital & Marketing Communications of Radiaction Medical

Radiaction is revolutionizing radiation protection for physicians and healthcare staff by addressing C-arm scatter radiation at the source.

Used at previous company

2-5 Employees

This session showcased the Radiaction system through photography and videography. The content will be used mainly for collateral purposes, as well as for advertisements in industry trade publications and web advertising.

High-quality images and useful b-roll for other projects.

Barretto consistently demonstrates exceptional responsiveness and reliability, always delivering items punctually. Working with their team is a true pleasure. They go above and beyond to support any project I bring to them. Their commitment to client satisfaction makes them a standout agency, and that’s why I continue to partner with them at my current company. I wholeheartedly recommend Barretto to any organization seeking a dependable and dedicated agency.

Email or Messaging App

Barretto can identify exceptional talent for any project and brings together a team of highly creative individuals whose skills far surpass those of other agencies.

From my perspective, they are already excellent and need no improvements.

I am the Managing Director of Teaching & Learning Center, University of California Santa Cruz

The Teaching & Learning Center (TLC) serves all members of the UCSC teaching community, using research and equity-minded practices to strengthen the culture of teaching, promote student success and equitable outcomes, and support teacher-leaders at UC Santa Cruz, a thriving minority-serving research institution.

Referral

6-10 Employees

Summary of Deliverables:

We got a beautiful logo, along with brand identity assets and documentation. We launched on time a new website with around 100 pages working under the constraints of university-wide website theme and technical limitations.The project was managed by Barretto, and we received training. We also received good communication all along the way.

The project was managed very effectively and efficiently using Basecamp, but Jeff as project manager was key. He is a very good communicator and always has a handle on the big picture. He kept us on target, delivering everything on time, and always had the right people in the room for meetings or in conversations between meetings. We felt like our project was a priority for the company, and that our needs were important and always met.

The high touch and individual attention (even from the owner), along with very good work. They were problem solvers and very responsive; they worked quickly and engaged deeply.

Perhaps provided us with some more direction and strategy on the organization of our heavy content site, as well as design ideas for simplifying the homepage and our resources pages. I think with more time we could have done this, but we had them on a tight timeline.

I am the Director of Marketing of a digital healthcare company.

Pioneering digital healthcare company offering a disruptive software/hardware platform for remote collaboration with the OR.

Referral

2-5 Employees

Avail asked Barretto to design an entirely new brand voice and look and feel and implement it across numerous channels including the website, printed material, social media, print advertising, event graphics, and digital marketing. Barretto began with customer and company interviews to understand product ppvalues and benefits and then presented a messaging matrix and website proposal. Once the website was complete, the new look and feel was rolled out across a number of other channels and campaigns.

Always on time - turnaround was very quick and they worked overtime or nights/weekend if the need arose. One point of contact who is very easy to work with, highly responsive, organized, and always on time. They use a software called Basecamp that worked very well to keep projects and communications organized. They tracked all projects in basecamp and the monthly billing summaries were very clear.

They genuinely care about the customer and went out of their way to make us successful. They were responsive at all times and always turned things around quickly, yet with quality. The team listened to our needs and put thought into designs and projects to meet needs. They have a lean team and were mindful of working efficiently to keep costs down. They are very organized and looked for ways to create processes to ensure the most seamless workflow. Overall, it is a pleasure working with the Barretto-Co. team and their work is always of the highest quality for a reasonable cost.

Social media writing/management was the only area that started out with a few bumps and took a bit longer to develop a workflow, because I believe we had been the first client Barretto had worked with to write/produce social media. So not that Barretto could have done much different, but perhaps now they will be in a better position to manage/write/produce social media after learning with us. We gave them a few unrealistic deadlines, and were ourselves not aligned internally, which made it tricky for them to wrangle us toward the finish line - but they always did great and always with positivity and patience.

We needed support with our organization's website redesign.

Barretto-Co. redesigned our website and was responsible for the branding of our annual conference. The team's design work included Microsoft PowerPoint presentations and social media graphics. At the beginning of the project, we had a discovery phase where we discussed strategy development, research, and analysis. Barretto-Co. then put together a deck that showed us where we could go with our design. After that, Barretto-Co. moved on to our site's redesign and development in WordPress, including wireframing and prototyping in the backend. Then, the team conducted a testing and QA phase before the site's launch and promotion. Additionally, Barretto-Co. assisted me with stakeholder interviews to put the questions together and coached me on how to get the right insights from our leaders.

Barretto-Co. was already engaged with my organization when I started working here.

I began working with Barretto-Co. on our website's redesign in May 2023, although their engagement with our organizations precedes my time working here. Barretto-Co. completed our site's redesign in four months and continues to provide maintenance services.

Barretto-Co. worked quickly and communicated really well with us via email. We met every week for an hour-long standing meeting in Zoom. Barretto-Co. completed the work on time and was willing to accelerate timelines based on the project's needs. Overall, the team was stellar regarding project management; I had never worked with a vendor that was so on point. Barretto-Co. was very transparent about the budget and ensured we stayed within budget without compromising our vision.

Jeff was very organized and coordinated, ensuring the action steps from each meeting were listed and completed. He also acted as a translator, explaining web design language to our team. On the other hand, Steve was present in all of our meetings, which was great. Additionally, Barretto-Co.'s web developer was incredible. We had a very old website with several pages that we wanted to archive and protect, and he was instrumental in ensuring we didn't lose any information.

Be open to change and different ways of thinking. Be receptive to how your brand is currently being received and have honest talks about where you are and where you want to be. Barretto-Co. has so much experience because they work for different types of companies and have a strong vision about what works in design. If you're willing to let Barretto-Co. lead, you'll be pleasantly surprised because they came up with great solutions for us.

I am the Executive Director of Bay Area Brewers Guild

Marketing trade association promoting Bay Area craft breweries.

Referral

2-5 Employees

Barretto-Co is a long-time brand and design partner originally brought on to rebrand and assist the Bay Area Brewers Guild's expansion from the San Francisco Brewers Guild. The firm developed an entirely new identity that fully captured the diversity of the Bay yet totally harmonized the unique personality of each new chapter (regions of the Bay) with the over-arching mission and strategic vision of this newly evolved organization. Since that initial project, Barretto-Co. has taken on many more ambitious and challenging design projects, including complex theme-driven events, collaborative product roll-outs, and region- and state-wide co-marketing initiatives -- in service to our organization and, through us, helping and supporting literally hundreds of small businesses throughout California, always enabling and empowering all of those involved to accomplish the impossible and tell our stories and connect with our communities in meaningful, authentic and compassionate ways.

Delivery of full spectrum of brand identity and organizational design needs.

Barretto-Co. has always shown patience with our limited capacity as a small nonprofit, guiding us across the finish line while making sure parameters were met, and designs, assets and outcomes were delivered on or ahead of schedule, at highest degree of execution, no matter the pressures of the calendar.

The level of creativity from ideation to execution, the fact that their design work is drop-dead gorgeous, and their attention to detail -- strategic as well as literal -- have made us count our blessings again and again.

Any improvements would have to start on our side, since we're the limiting factor with the time and resources we have as a nonprofit.